Marketing Specialist salary in Coeur d'Alene, ID

Pay in Coeur d'Alene against Idaho and the US

The middle half of marketing specialists in Coeur d'Alene earns $45,670–$76,770. Pay is tightly grouped: the top tenth starts at $103,670, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($65,480) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,100 wide, against $36,940 across Idaho and $49,960 nationally: employers in Coeur d'Alene pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $17,250 a year in pay and about $22,258 in employer cost. Going down to the 25th percentile saves $13,850 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Coeur d'Alene, and the Idaho statewide median of $60,970 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Coeur d'Alene

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,280 to the $59,520 median and brings it to $76,800 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Coeur d'Alene

Of the 15 roles we track in Coeur d'Alene, this one ranks #7 by median pay, between executive assistants ($60,130) and sales development representatives ($53,030). Project Coordinator is the highest at $86,950.

Measured against the US median, this job is the lowest paid of the 15 roles we track in Coeur d'Alene (-24.4%); data entry specialists come first (+8.2%). The typical role here is at -11.5%, so, measured against the US, marketing specialists cost less in Coeur d'Alene than the area's general pay level would suggest. Marketing specialists hold 4.3% of the jobs in these 15 roles in Coeur d'Alene, 4.5% across Idaho and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Idaho

Across the 8 areas of Idaho with data for this job, the median runs from $55,030 in the Southeast-Central Idaho nonmetro area to $62,440 in Pocatello, a gap of $7,410 a year. Of the 2 areas in Idaho with more marketing specialists than Coeur d'Alene, 1 pays less: the Southeast-Central Idaho nonmetro area ($55,030).

Coeur d'Alene against other US metro areas

By number of jobs, Coeur d'Alene is #287 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Idaho, Tucson and Auburn-Opelika pay just above Coeur d'Alene and Enid and Michigan City-La Porte just below. All four are within $130 a year of the median in Coeur d'Alene. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-13.