Marketing Specialist salary in Boise City, ID

Pay in Boise City against Idaho and the US

Marketing specialists at the 90th percentile earn $130,430, 3.6 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Boise City earns $47,750–$97,680. The mean ($75,070) is 20% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $49,930 wide, between the figure for Idaho ($36,940) and the US figure ($49,960).

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $35,300 over the median, the 25th only $14,630 under it. An offer at the 75th percentile adds about $45,548 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Boise City, and the Idaho statewide median of $60,970 falls between the 25th percentile and the median.

What a hire really costs in Boise City

At the $62,380 median, a local hire costs about $80,490 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,110 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Boise City

Of the 17 roles we track in Boise City, this one ranks #5 by median pay, between office managers ($64,840) and sales development representatives ($61,810). Project Coordinator is the highest at $98,580.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Boise City (-20.8%), between paralegals (-15.0%) and executive assistants (-21.4%). The typical role here is at -6.7%, so, measured against the US, marketing specialists cost less in Boise City than the area's general pay level would suggest. Marketing specialists hold 4.8% of the jobs in these 17 roles in Boise City, 4.5% across Idaho and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Idaho

Across the 8 areas of Idaho with data for this job, the median runs from $55,030 in the Southeast-Central Idaho nonmetro area to $62,440 in Pocatello, a gap of $7,410 a year. No other area in Idaho has as many marketing specialists, and 6 of the other 7 pay less.

Boise City against other US metro areas

By number of jobs, Boise City is #62 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Idaho, Bismarck and Morristown pay just above Boise City and Fond du Lac and Omaha just below. All four are within $100 a year of the median in Boise City. Of the three markets with about as many marketing specialists, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.