Marketing Specialist salary in Greensboro-High Point, NC
Hiring a marketing specialist costs less in Greensboro-High Point than in North Carolina or the country as a whole. The median is $74,060 a year1: 5.5% below the North Carolina statewide median of $78,410 and 6.0% below the US median of $78,760. That is in the top quarter of US areas (#79 of 516). BLS counts about 2,000 people in this job here, 7% of the North Carolina total.
BLS occupation 13-1161, area Greensboro-High Point, NC. Data from the May 2025 release, checked 2026-10-15.
Pay in Greensboro-High Point against North Carolina and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Greensboro-High Point, NC | $42,150 | $74,060 | $130,950 | |
| North Carolina | $43,780 | $78,410 | $155,670 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Greensboro-High Point earns $54,710–$97,950. Pay is tightly grouped: the top tenth starts at $130,950, only 3.1 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($80,000) is 8% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $43,240 wide, against $51,380 across North Carolina and $49,960 nationally: employers in Greensboro-High Point pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $42,150 | $3,512 | $20.26 | $54,387 |
| 25th percentile | $54,710 | $4,559 | $26.30 | $70,594 |
| Median | $74,060 | $6,172 | $35.61 | $95,561 |
| 75th percentile | $97,950 | $8,162 | $47.09 | $126,387 |
| 90th percentile | $130,950 | $10,912 | $62.96 | $168,968 |
An offer at the 75th percentile instead of the median adds $23,890 a year in pay and about $30,826 in employer cost. Going down to the 25th percentile saves $19,350 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Greensboro-High Point, and the North Carolina statewide median of $78,410 falls there too.
What a hire really costs in Greensboro-High Point
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $21,501 to the $74,060 median and brings it to $95,561 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Greensboro-High Point
Of the 17 roles we track in Greensboro-High Point, this one ranks #3 by median pay, between accountants ($80,170) and recruiters ($67,660). Project Coordinator is the highest at $99,690.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +34.6% | 2,080 | |
| Accountant | +8.3% | 3,300 | |
| Marketing Specialist | this role | 2,000 | |
| Recruiter | -8.6% | 2,630 | |
| Executive Assistant | -10.7% | 560 |
Measured against the US median, marketing specialists rank #8 of the 17 roles we track in Greensboro-High Point (-6.0%), between payroll specialists (-5.7%) and paralegals (-6.7%). The typical role here is at -6.7%, so this job follows the area's general pay level. Marketing specialists hold 5.4% of the jobs in these 17 roles in Greensboro-High Point, 5.9% across North Carolina and 5.7% nationally. That is close to the national mix.
Other areas in North Carolina
Across the 18 areas of North Carolina with data for this job, the median runs from $57,730 in Fayetteville to $93,110 in Durham-Chapel Hill, a gap of $35,380 a year. All 3 areas in North Carolina with more marketing specialists than Greensboro-High Point also pay more, among them Charlotte-Concord, NC-SC ($82,930) and Raleigh-Cary, NC ($78,980).
| Area | Median | vs Greensboro-High Point | Jobs |
|---|---|---|---|
| Raleigh-Cary, NC | +6.6% | 6,470 | |
| Burlington, NC | +5.1% | 300 | |
| Hickory-Lenoir, NC | +1.9% | 590 | |
| Greensboro-High Point, NC | this area | 2,000 | |
| Winston-Salem, NC | -1.0% | 1,300 | |
| Greenville, NC | -1.0% | 270 | |
| Wilmington, NC | -6.2% | 880 |
Greensboro-High Point against other US metro areas
By number of jobs, Greensboro-High Point is #63 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside North Carolina, St. Louis and Fort Collins-Loveland pay just above Greensboro-High Point and Milwaukee-Waukesha and Stockton-Lodi just below. All four are within $410 a year of the median in Greensboro-High Point. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Greensboro-High Point | Jobs | Close in |
|---|---|---|---|---|
| Worcester, MA | +21.9% | 2,030 | jobs | |
| Fort Collins-Loveland, CO | +0.2% | 1,610 | pay | |
| St. Louis, MO-IL | +0.1% | 6,980 | pay | |
| Greensboro-High Point, NC | this area | 2,000 | ||
| Milwaukee-Waukesha, WI | -0.2% | 4,610 | pay | |
| Stockton-Lodi, CA | -0.6% | 730 | pay | |
| Memphis, TN-MS | -3.3% | 1,880 | jobs | |
| Boise City, ID | -15.8% | 2,020 | jobs |
Questions
How much does it cost to hire a marketing specialist in Greensboro-High Point, NC?
About $95,561 a year at the median, or $7,963 a month: $74,060 in pay plus about $21,501 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Greensboro-High Point?
Pay here is higher than in three quarters of US areas. The median was $74,060 a year in the May 2025 BLS survey. The 10th percentile was $42,150, the 90th $130,950, and the middle half earned $54,710 to $97,950.
Is Greensboro-High Point cheaper than the rest of North Carolina for marketing specialists?
Yes, it costs less: a median of $74,060 against $78,410 statewide. The next area up in North Carolina is Hickory-Lenoir at $75,450, the next down Winston-Salem at $73,320.
How many marketing specialists work in Greensboro-High Point?
BLS counts about 2,000 in the May 2025 survey. That is 7% of the North Carolina total of 30,700. 3 areas in North Carolina have more; the closest in size is Durham-Chapel Hill, with about 2,740.
Does a marketing specialist cost more than a recruiter in Greensboro-High Point?
Yes: $6,400 a year more at the median. The medians are $74,060 and $67,660.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.