Marketing Specialist salary in the Southeast-Central Idaho nonmetro area

Pay in the Southeast-Central Idaho nonmetro area against Idaho and the US

The middle half of marketing specialists in the Southeast-Central Idaho nonmetro area earns $44,460–$74,030. Pay is tightly grouped: the top tenth starts at $95,270, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($62,300) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $29,570 wide, against $36,940 across Idaho and $49,960 nationally: employers in the Southeast-Central Idaho nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $19,000 over the median, the 25th only $10,570 under it. An offer at the 75th percentile adds about $24,516 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Southeast-Central Idaho nonmetro area, and the Idaho statewide median of $60,970 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the Southeast-Central Idaho nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $15,976 to the $55,030 median and brings it to $71,006 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Southeast-Central Idaho nonmetro area

Of the 16 roles we track in the Southeast-Central Idaho nonmetro area, this one ranks #5 by median pay, between executive assistants ($56,630) and office managers ($54,240). Project Coordinator is the highest at $82,720.

Measured against the US median, marketing specialists rank #15 of the 16 roles we track in the Southeast-Central Idaho nonmetro area (-30.1%), between executive assistants (-26.1%) and sales development representatives (-34.0%). The typical role here is at -16.7%, so, measured against the US, marketing specialists cost less in the Southeast-Central Idaho nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.2% of the jobs in these 16 roles in the Southeast-Central Idaho nonmetro area, 4.5% across Idaho and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Idaho

Across the 8 areas of Idaho with data for this job, the median runs from $55,030 in the Southeast-Central Idaho nonmetro area to $62,440 in Pocatello, a gap of $7,410 a year. The one area in Idaho with more marketing specialists, Boise City, ID ($62,380), also pays more.

the Southeast-Central Idaho nonmetro area against other US metro areas

By number of jobs, the Southeast-Central Idaho nonmetro area is #276 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Idaho, Joplin and Bay City pay just above the Southeast-Central Idaho nonmetro area and Sumter and Gulfport-Biloxi just below. All four are within $210 a year of the median in the Southeast-Central Idaho nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.