Marketing Specialist salary in Lakeland-Winter Haven, FL

Pay in Lakeland-Winter Haven against Florida and the US

The middle half of marketing specialists in Lakeland-Winter Haven earns $56,590–$99,770. Pay is tightly grouped: the top tenth starts at $125,820, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $43,180 wide, against $46,950 across Florida and $49,960 nationally: employers in Lakeland-Winter Haven pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $23,140 a year in pay and about $29,858 in employer cost. Going down to the 25th percentile saves $20,040 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Lakeland-Winter Haven, and the Florida statewide median of $75,450 falls between the 25th percentile and the median.

What a hire really costs in Lakeland-Winter Haven

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $22,247 to the $76,630 median and brings it to $98,877 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Lakeland-Winter Haven

Of the 17 roles we track in Lakeland-Winter Haven, this one ranks #3 by median pay, between accountants ($76,820) and office managers ($63,580). Project Coordinator is the highest at $94,720.

Measured against the US median, this job is the best paid of the 17 roles we track in Lakeland-Winter Haven (-2.7%); sales development representatives come last (-34.2%). The typical role here is at -9.5%, so, measured against the US, marketing specialists cost more in Lakeland-Winter Haven than the area's general pay level would suggest. Marketing specialists hold 4.0% of the jobs in these 17 roles in Lakeland-Winter Haven, 5.2% across Florida and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Florida

Across the 24 areas of Florida with data for this job, the median runs from $59,020 in Sebring to $78,990 in Miami-Fort Lauderdale, a gap of $19,970 a year. Of the 5 areas in Florida with more marketing specialists than Lakeland-Winter Haven, 4 pay less, the largest of them Orlando-Kissimmee, FL ($72,860), Tampa-St. Petersburg, FL ($75,210) and North Port-Bradenton, FL ($73,260).

Lakeland-Winter Haven against other US metro areas

By number of jobs, Lakeland-Winter Haven is #96 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Florida, Columbus and Detroit-Warren pay just above Lakeland-Winter Haven and Des Moines-West Des Moines and Kennewick-Richland just below. All four are within $470 a year of the median in Lakeland-Winter Haven. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.