Marketing Specialist salary in Lafayette, LA

Pay in Lafayette against Louisiana and the US

The middle half of marketing specialists in Lafayette earns $44,690–$71,690. Pay is tightly grouped: the top tenth starts at $98,060, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($62,360) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $27,000 wide, against $36,900 across Louisiana and $49,960 nationally: employers in Lafayette pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $15,030 a year in pay and about $19,394 in employer cost. Going down to the 25th percentile saves $11,970 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Lafayette, and the Louisiana statewide median of $59,690 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Lafayette

At the $56,660 median, a local hire costs about $73,110 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $16,450 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Lafayette

Of the 16 roles we track in Lafayette, this one ranks #4 by median pay, between sales development representatives ($58,240) and recruiters ($56,070). Project Coordinator is the highest at $80,720.

Measured against the US median, this job is the lowest paid of the 16 roles we track in Lafayette (-28.1%); data entry specialists come first (-1.9%). The typical role here is at -18.7%, so, measured against the US, marketing specialists cost less in Lafayette than the area's general pay level would suggest. Marketing specialists hold 2.9% of the jobs in these 16 roles in Lafayette, 3.3% across Louisiana and 5.8% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Louisiana

Across the 12 areas of Louisiana with data for this job, the median runs from $46,970 in the Central Louisiana nonmetro area to $65,590 in New Orleans-Metairie, a gap of $18,620 a year. All 2 areas in Louisiana with more marketing specialists than Lafayette also pay more, among them New Orleans-Metairie, LA ($65,590) and Baton Rouge, LA ($59,680).

Lafayette against other US metro areas

By number of jobs, Lafayette is #199 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Louisiana, Fairbanks-College and Daphne-Fairhope pay just above Lafayette and Mansfield and Decatur just below. All four are within $340 a year of the median in Lafayette. Of the three markets with about as many marketing specialists, all three pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.