Marketing Specialist salary in Erie, PA

Pay in Erie against Pennsylvania and the US

The middle half of marketing specialists in Erie earns $46,440–$76,790. Pay is tightly grouped: the top tenth starts at $104,540, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($66,000) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,350 wide, against $46,880 across Pennsylvania and $49,960 nationally: employers in Erie pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $16,090 a year in pay and about $20,761 in employer cost. Going down to the 25th percentile saves $14,260 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Erie, and the Pennsylvania statewide median of $68,760 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Erie

At the $60,700 median, a local hire costs about $78,323 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,623 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Erie

Of the 17 roles we track in Erie, this one ranks #4 by median pay, between recruiters ($60,860) and office managers ($59,390). Project Coordinator is the highest at $93,590.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Erie (-22.9%), between recruiters (-19.9%) and executive assistants (-23.2%). The typical role here is at -10.9%, so, measured against the US, marketing specialists cost less in Erie than the area's general pay level would suggest. Marketing specialists hold 4.3% of the jobs in these 17 roles in Erie, 5.4% across Pennsylvania and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Pennsylvania

Across the 20 areas of Pennsylvania with data for this job, the median runs from $50,770 in Johnstown to $79,420 in Philadelphia-Camden, a gap of $28,650 a year. Of the 9 areas in Pennsylvania with more marketing specialists than Erie, 1 pays less: Scranton-Wilkes-Barre, PA ($60,440).

Erie against other US metro areas

By number of jobs, Erie is #198 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Pennsylvania, Paducah and Victoria pay just above Erie and Santa Fe and El Centro just below. All four are within $160 a year of the median in Erie. Of the three markets with about as many marketing specialists, one pays more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.