Marketing Specialist salary in the Northeastern Pennsylvania nonmetro area

Pay in the Northeastern Pennsylvania nonmetro area against Pennsylvania and the US

The middle half of marketing specialists in the Northeastern Pennsylvania nonmetro area earns $46,230–$79,320. Pay is tightly grouped: the top tenth starts at $105,760, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($66,880) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,090 wide, against $46,880 across Pennsylvania and $49,960 nationally: employers in the Northeastern Pennsylvania nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $14,280 a year; from the median to the 75th it is $18,810, or about $24,271 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Northeastern Pennsylvania nonmetro area, and the Pennsylvania statewide median of $68,760 falls there too.

What a hire really costs in the Northeastern Pennsylvania nonmetro area

At the $60,510 median, a local hire costs about $78,077 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,567 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Northeastern Pennsylvania nonmetro area

Of the 17 roles we track in the Northeastern Pennsylvania nonmetro area, this one ranks #5 by median pay, between executive assistants ($61,480) and office managers ($59,320). Project Coordinator is the highest at $96,830.

Measured against the US median, this job is the lowest paid of the 17 roles we track in the Northeastern Pennsylvania nonmetro area (-23.2%); project coordinators come first (-5.4%). The typical role here is at -14.3%, so, measured against the US, marketing specialists cost less in the Northeastern Pennsylvania nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.0% of the jobs in these 17 roles in the Northeastern Pennsylvania nonmetro area, 5.4% across Pennsylvania and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Pennsylvania

Across the 20 areas of Pennsylvania with data for this job, the median runs from $50,770 in Johnstown to $79,420 in Philadelphia-Camden, a gap of $28,650 a year. Of the 12 areas in Pennsylvania with more marketing specialists than the Northeastern Pennsylvania nonmetro area, 3 pay less: Scranton-Wilkes-Barre, PA ($60,440), the Northwestern Pennsylvania nonmetro area ($58,040) and the Southwestern Pennsylvania nonmetro area ($59,500).

the Northeastern Pennsylvania nonmetro area against other US metro areas

By number of jobs, the Northeastern Pennsylvania nonmetro area is #294 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Pennsylvania, Macon-Bibb County and Grand Forks pay just above the Northeastern Pennsylvania nonmetro area and Great Falls and Mobile just below. All four are within $170 a year of the median in the Northeastern Pennsylvania nonmetro area. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-13.