Marketing Specialist salary in Mobile, AL
For this job Mobile sits between the state and national figures, with a median of $60,340 a year1. That is 1.4% above the Alabama statewide median of $59,530, and 23.4% below the US median of $78,760. Among US areas it comes in at #343 of 516. BLS counts about 610 people in this job here, 7% of the Alabama total.
BLS occupation 13-1161, area Mobile, AL. Data from the May 2025 release, checked 2026-10-15.
Pay in Mobile against Alabama and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Mobile, AL | $33,400 | $60,340 | $106,900 | |
| Alabama | $36,100 | $59,530 | $114,010 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Mobile earns $46,270–$78,070. Pay is tightly grouped: the top tenth starts at $106,900, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($65,760) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,800 wide, against $33,360 across Alabama and $49,960 nationally: employers in Mobile pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,400 | $2,783 | $16.06 | $43,097 |
| 25th percentile | $46,270 | $3,856 | $22.25 | $59,703 |
| Median | $60,340 | $5,028 | $29.01 | $77,858 |
| 75th percentile | $78,070 | $6,506 | $37.53 | $100,735 |
| 90th percentile | $106,900 | $8,908 | $51.39 | $137,935 |
The step from the 25th percentile to the median is $14,070 a year; from the median to the 75th it is $17,730, or about $22,877 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Mobile, and the Alabama statewide median of $59,530 falls between the 25th percentile and the median. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in Mobile
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,518 to the $60,340 median and brings it to $77,858 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Mobile
Of the 16 roles we track in Mobile, this one ranks #6 by median pay, between sales development representatives ($60,460) and office managers ($57,760). Project Coordinator is the highest at $101,300.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +6.5% | 800 | |
| Sales Development Representative | +0.2% | 1,100 | |
| Marketing Specialist | this role | 610 | |
| Office Manager | -4.3% | 1,910 | |
| Paralegal | -18.0% | 520 |
Measured against the US median, this job is the lowest paid of the 16 roles we track in Mobile (-23.4%); project coordinators come first (-1.0%). The typical role here is at -15.6%, so, measured against the US, marketing specialists cost less in Mobile than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 16 roles in Mobile, 3.9% across Alabama and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Alabama
Across the 16 areas of Alabama with data for this job, the median runs from $47,790 in Dothan to $62,190 in Birmingham, a gap of $14,400 a year. Of the 3 areas in Alabama with more marketing specialists than Mobile, 1 pays less: Huntsville, AL ($59,230).
| Area | Median | vs Mobile | Jobs |
|---|---|---|---|
| Birmingham, AL | +3.1% | 2,660 | |
| Montgomery, AL | +1.5% | 620 | |
| Mobile, AL | this area | 610 | |
| Auburn-Opelika, AL | -1.1% | 280 | |
| Huntsville, AL | -1.8% | 960 | |
| Daphne-Fairhope, AL | -5.5% | 370 | |
| Decatur, AL | -6.4% | 180 |
Mobile against other US metro areas
By number of jobs, Mobile is #151 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Alabama, Scranton-Wilkes-Barre and Great Falls pay just above Mobile and Jackson and Lynchburg just below. All four are within $100 a year of the median in Mobile. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs Mobile | Jobs | Close in |
|---|---|---|---|---|
| Olympia-Lacey, WA | +32.4% | 620 | jobs | |
| Port St. Lucie, FL | +18.2% | 620 | jobs | |
| Kalamazoo-Portage, MI | +2.5% | 610 | jobs | |
| Great Falls, MT | +0.2% | 80 | pay | |
| Scranton-Wilkes-Barre, PA | +0.2% | 770 | pay | |
| Mobile, AL | this area | 610 | ||
| Jackson, MS | -0.0% | 670 | pay | |
| Lynchburg, VA | -0.0% | 430 | pay |
Questions
How much does it cost to hire a marketing specialist in Mobile, AL?
About $77,858 a year at the median, or $6,488 a month: $60,340 in pay plus about $17,518 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Mobile?
The median was $60,340 a year in the May 2025 BLS survey. The 10th percentile was $33,400, the 90th $106,900, and the middle half earned $46,270 to $78,070.
Is Mobile cheaper than the rest of Alabama for marketing specialists?
No, it costs more: a median of $60,340 against $59,530 statewide. The next area up in Alabama is Montgomery at $61,240, the next down Auburn-Opelika at $59,650.
How many marketing specialists work in Mobile?
BLS counts about 610 in the May 2025 survey. That is 7% of the Alabama total of 8,390. 3 areas in Alabama have more; the closest in size is Montgomery, with about 620.
Does a marketing specialist cost more than an office manager in Mobile?
Yes: $2,580 a year more at the median. The medians are $60,340 and $57,760.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.