Marketing Specialist salary in Montgomery, AL
Montgomery pays marketing specialists more than Alabama as a whole but less than the country. The median is $61,240 a year1: 2.9% above the Alabama statewide median of $59,530 and 22.2% below the US median of $78,760. Among US areas it comes in at #315 of 516. About 620 marketing specialists work here, 7% of the Alabama total.
BLS occupation 13-1161, area Montgomery, AL. Data from the May 2025 release, checked 2026-10-15.
Pay in Montgomery against Alabama and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Montgomery, AL | $39,180 | $61,240 | $151,780 | |
| Alabama | $36,100 | $59,530 | $114,010 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Montgomery earns $46,870–$84,300. The top tenth earns $151,780 or more, 3.9 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($74,010) is 21% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $37,430 wide, between the figure for Alabama ($33,360) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $39,180 | $3,265 | $18.84 | $50,555 |
| 25th percentile | $46,870 | $3,906 | $22.53 | $60,477 |
| Median | $61,240 | $5,103 | $29.44 | $79,019 |
| 75th percentile | $84,300 | $7,025 | $40.53 | $108,774 |
| 90th percentile | $151,780 | $12,648 | $72.97 | $195,845 |
Pay climbs faster above the median than below it here: the 75th percentile is $23,060 over the median, the 25th only $14,370 under it. An offer at the 75th percentile adds about $29,755 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Montgomery, and the Alabama statewide median of $59,530 falls between the 25th percentile and the median.
What a hire really costs in Montgomery
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,779 to the $61,240 median and brings it to $79,019 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Montgomery
Of the 16 roles we track in Montgomery, this one ranks #5 by median pay, between recruiters ($64,140) and office managers ($60,100). Project Coordinator is the highest at $91,080.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +6.3% | 310 | |
| Recruiter | +4.7% | 970 | |
| Marketing Specialist | this role | 620 | |
| Office Manager | -1.9% | 1,690 | |
| Sales Development Representative | -15.9% | 830 |
Measured against the US median, marketing specialists rank #14 of the 16 roles we track in Montgomery (-22.2%), between medical administrative assistants (-20.5%) and paralegals (-23.1%). The typical role here is at -15.5%, so, measured against the US, marketing specialists cost less in Montgomery than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 16 roles in Montgomery, 3.9% across Alabama and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Alabama
Across the 16 areas of Alabama with data for this job, the median runs from $47,790 in Dothan to $62,190 in Birmingham, a gap of $14,400 a year. Of the 2 areas in Alabama with more marketing specialists than Montgomery, 1 pays less: Huntsville, AL ($59,230).
| Area | Median | vs Montgomery | Jobs |
|---|---|---|---|
| Birmingham, AL | +1.6% | 2,660 | |
| Montgomery, AL | this area | 620 | |
| Mobile, AL | -1.5% | 610 | |
| Auburn-Opelika, AL | -2.6% | 280 | |
| Huntsville, AL | -3.3% | 960 | |
| Daphne-Fairhope, AL | -6.9% | 370 | |
| Decatur, AL | -7.8% | 180 |
Montgomery against other US metro areas
By number of jobs, Montgomery is #145 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Alabama, Williamsport and Minot pay just above Montgomery and Springfield and Ames just below. All four are within $140 a year of the median in Montgomery. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs Montgomery | Jobs | Close in |
|---|---|---|---|---|
| Olympia-Lacey, WA | +30.5% | 620 | jobs | |
| Port St. Lucie, FL | +16.4% | 620 | jobs | |
| South Bend-Mishawaka, IN-MI | +4.5% | 620 | jobs | |
| Minot, ND | +0.1% | 100 | pay | |
| Williamsport, PA | +0.0% | 150 | pay | |
| Montgomery, AL | this area | 620 | ||
| Springfield, OH | -0.0% | 100 | pay | |
| Ames, IA | -0.2% | 380 | pay |
Questions
How much does it cost to hire a marketing specialist in Montgomery, AL?
About $79,019 a year at the median, or $6,585 a month: $61,240 in pay plus about $17,779 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Montgomery?
The median was $61,240 a year in the May 2025 BLS survey. The 10th percentile was $39,180, the 90th $151,780, and the middle half earned $46,870 to $84,300.
Is Montgomery cheaper than the rest of Alabama for marketing specialists?
No, it costs more: a median of $61,240 against $59,530 statewide. The next area up in Alabama is Birmingham at $62,190, the next down Mobile at $60,340.
How many marketing specialists work in Montgomery?
BLS counts about 620 in the May 2025 survey. That is 7% of the Alabama total of 8,390. Only Birmingham and Huntsville have more in Alabama.
Does a marketing specialist cost more than an office manager in Montgomery?
Yes: $1,140 a year more at the median. The medians are $61,240 and $60,100.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.