Marketing Specialist salary in Olympia-Lacey, WA

Pay in Olympia-Lacey against Washington and the US

The middle half of marketing specialists in Olympia-Lacey earns $60,850–$120,090. The top tenth earns $153,960 or more, 3.2 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($92,130) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $59,240 wide, between the figure for Washington ($71,970) and the US figure ($49,960).

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $40,180 over the median, the 25th only $19,060 under it. An offer at the 75th percentile adds about $51,845 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 25th percentile and the median in Olympia-Lacey, and the Washington statewide median of $95,120 falls between the median and the 75th percentile.

What a hire really costs in Olympia-Lacey

At the $79,910 median, a local hire costs about $103,110 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $23,200 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Olympia-Lacey

Of the 17 roles we track in Olympia-Lacey, this one ranks #4 by median pay, between recruiters ($86,700) and executive assistants ($79,510). Project Coordinator is the highest at $103,000.

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in Olympia-Lacey (+1.5%), between HR assistants (+3.2%) and project coordinators (+0.7%). The typical role here is at +12.6%, so, measured against the US, marketing specialists cost less in Olympia-Lacey than the area's general pay level would suggest. Marketing specialists hold 4.6% of the jobs in the 16 of these roles with a job count in Olympia-Lacey, 7.2% across Washington and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Washington

Across the 13 areas of Washington with data for this job, the median runs from $62,310 in the Western Washington nonmetro area to $102,170 in Seattle-Tacoma, a gap of $39,860 a year. Of the 2 areas in Washington with more marketing specialists than Olympia-Lacey, 1 pays less: Spokane-Spokane Valley, WA ($70,390).

Olympia-Lacey against other US metro areas

By number of jobs, Olympia-Lacey is #146 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Washington, Oxnard-Thousand Oaks and Chicago-Naperville pay just above Olympia-Lacey and Santa Maria-Santa Barbara and San Diego-Chula Vista just below. All four are within $490 a year of the median in Olympia-Lacey. Of the three markets with about as many marketing specialists, none pays as much.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.