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Marketing Specialist salary and cost of hiring in Washington

The median marketing specialist in Washington earned $95,120 a year in May 2025[1], 20.8% above the US median of $78,760. That puts Washington at #5 of 51 states for this job.

$7,927median pay per month in Washington
$11,324employer cost per month with benefits
$45.73median pay per hour
24,460people in this job in Washington

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
Washington$52,000$95,120$174,040
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Washington earns $67,590–$139,560; the top tenth earns $174,040 or more, 3.3 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Washington median that makes about $135,886 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$135,886local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Washington

AreaMedian75th percentileJobs
Seattle-Tacoma-Bellevue, WA
$102,170
$161,12018,030
Olympia-Lacey-Tumwater, WA
$79,910
$120,090620
Kennewick-Richland, WA
$76,540
$99,290370
Bremerton-Silverdale-Port Orchard, WA
$76,220
$102,990340
Eastern Washington nonmetropolitan area
$71,880
$95,710310
Longview-Kelso, WA
$71,120
$98,290100
Spokane-Spokane Valley, WA
$70,390
$97,0901,200
Wenatchee-East Wenatchee, WA
$69,160
$97,490160
Mount Vernon-Anacortes, WA
$68,710
$95,050200
Yakima, WA
$64,900
$82,490240
Bellingham, WA
$63,570
$79,830470
Walla Walla, WA
$63,120
$79,56060
Western Washington nonmetropolitan area
$62,310
$80,360440

Seattle-Tacoma-Bellevue, WA pays the most ($102,170) and Western Washington nonmetropolitan area the least ($62,310): $39,860 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Washington
New York
$98,580
+3.6%
District of Columbia
$98,090
+3.1%
Washington
$95,120
+0.0%
California
$94,700
-0.4%
Colorado
$93,050
-2.2%

Questions

How much does a marketing specialist earn in Washington?

The median was $95,120 a year in the May 2025 BLS survey; the middle half earned $67,590 to $139,560.

What does it cost to employ a marketing specialist in Washington?

About $135,886 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Washington do marketing specialists earn the most?

Seattle-Tacoma-Bellevue, WA, with a median of $102,170 a year.

Other roles in Washington

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.