Marketing Specialist salary in the Eastern Washington nonmetro area
The Eastern Washington nonmetro area is a lower-cost market for marketing specialists: the median of $71,880 a year1 is 24.4% below the Washington statewide median of $95,120, and 8.7% below the US median of $78,760. That is in the top quarter of US areas (#104 of 516). BLS counts about 310 people in this job here, 1% of the Washington total.
BLS occupation 13-1161, area Eastern Washington nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Eastern Washington nonmetro area against Washington and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Eastern Washington (Nonmetro) | $46,050 | $71,880 | $139,560 | |
| Washington | $52,000 | $95,120 | $174,040 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in the Eastern Washington nonmetro area earns $56,360–$95,710. Pay is tightly grouped: the top tenth starts at $139,560, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($83,740) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,350 wide, against $71,970 across Washington and $49,960 nationally: employers in the Eastern Washington nonmetro area pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $46,050 | $3,838 | $22.14 | $59,419 |
| 25th percentile | $56,360 | $4,697 | $27.10 | $72,723 |
| Median | $71,880 | $5,990 | $34.56 | $92,748 |
| 75th percentile | $95,710 | $7,976 | $46.01 | $123,497 |
| 90th percentile | $139,560 | $11,630 | $67.10 | $180,077 |
Pay climbs faster above the median than below it here: the 75th percentile is $23,830 over the median, the 25th only $15,520 under it. An offer at the 75th percentile adds about $30,748 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in the Eastern Washington nonmetro area, and the Washington statewide median of $95,120 falls there too.
What a hire really costs in the Eastern Washington nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $20,868 to the $71,880 median and brings it to $92,748 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Eastern Washington nonmetro area
Of the 16 roles we track in the Eastern Washington nonmetro area, this one ranks #5 by median pay, between office managers ($74,710) and executive assistants ($71,760). Project Coordinator is the highest at $96,780.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +7.8% | 430 | |
| Office Manager | +3.9% | 930 | |
| Marketing Specialist | this role | 310 | |
| Executive Assistant | -0.2% | 320 | |
| Sales Development Representative | -0.8% | 240 |
Measured against the US median, this job is the lowest paid of the 16 roles we track in the Eastern Washington nonmetro area (-8.7%); payroll specialists come first (+12.2%). The typical role here is at +4.6%, so, measured against the US, marketing specialists cost less in the Eastern Washington nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.8% of the jobs in these 16 roles in the Eastern Washington nonmetro area, 7.2% across Washington and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Washington
Across the 13 areas of Washington with data for this job, the median runs from $62,310 in the Western Washington nonmetro area to $102,170 in Seattle-Tacoma, a gap of $39,860 a year. Of the 7 areas in Washington with more marketing specialists than the Eastern Washington nonmetro area, 3 pay less: Spokane-Spokane Valley, WA ($70,390), Bellingham, WA ($63,570) and the Western Washington nonmetro area ($62,310).
| Area | Median | vs the Eastern Washington nonmetro area | Jobs |
|---|---|---|---|
| Olympia-Lacey, WA | +11.2% | 620 | |
| Kennewick-Richland, WA | +6.5% | 370 | |
| Bremerton-Silverdale, WA | +6.0% | 340 | |
| Eastern Washington (Nonmetro) | this area | 310 | |
| Longview-Kelso, WA | -1.1% | 100 | |
| Spokane-Spokane Valley, WA | -2.1% | 1,200 | |
| Wenatchee-East Wenatchee, WA | -3.8% | 160 |
the Eastern Washington nonmetro area against other US metro areas
By number of jobs, the Eastern Washington nonmetro area is #279 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Washington, Greenville-Anderson and Charlottesville pay just above the Eastern Washington nonmetro area and Memphis and Modesto just below. All four are within $280 a year of the median in the Eastern Washington nonmetro area. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs the Eastern Washington nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Charlottesville, VA | +0.2% | 700 | pay | |
| Greenville-Anderson, SC | +0.0% | 2,430 | pay | |
| Eastern Washington (Nonmetro) | this area | 310 | ||
| Memphis, TN-MS | -0.4% | 1,880 | pay | |
| Modesto, CA | -0.4% | 580 | pay | |
| Panama City-Panama City Beach, FL | -9.6% | 310 | jobs | |
| Amarillo, TX | -14.6% | 310 | jobs | |
| Brownsville-Harlingen, TX | -34.2% | 310 | jobs |
Questions
How much does it cost to hire a marketing specialist in Eastern Washington (Nonmetro)?
About $92,748 a year at the median, or $7,729 a month: $71,880 in pay plus about $20,868 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in the Eastern Washington nonmetro area?
Pay here is higher than in three quarters of US areas. The median was $71,880 a year in the May 2025 BLS survey. The 10th percentile was $46,050, the 90th $139,560, and the middle half earned $56,360 to $95,710.
Is the Eastern Washington nonmetro area cheaper than the rest of Washington for marketing specialists?
Yes, it costs less: a median of $71,880 against $95,120 statewide. The next area up in Washington is Bremerton-Silverdale at $76,220, the next down Longview-Kelso at $71,120.
How many marketing specialists work in the Eastern Washington nonmetro area?
BLS counts about 310 in the May 2025 survey. That is 1% of the Washington total of 24,460. 7 areas in Washington have more; the closest in size is Bremerton-Silverdale, with about 340.
Does a marketing specialist cost more than an executive assistant in the Eastern Washington nonmetro area?
Yes: $120 a year more at the median. The medians are $71,880 and $71,760.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.