Marketing Specialist salary in Greenville-Anderson, SC

Pay in Greenville-Anderson against South Carolina and the US

The middle half of marketing specialists in Greenville-Anderson earns $52,840–$98,300. The top tenth earns $142,680 or more, 3.4 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($81,610) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $45,460 wide, against $48,610 across South Carolina and $49,960 nationally: employers in Greenville-Anderson pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $19,070 a year; from the median to the 75th it is $26,390, or about $34,052 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Greenville-Anderson, and the South Carolina statewide median of $69,440 falls between the 25th percentile and the median.

What a hire really costs in Greenville-Anderson

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $20,877 to the $71,910 median and brings it to $92,787 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Greenville-Anderson

Of the 17 roles we track in Greenville-Anderson, this one ranks #3 by median pay, between accountants ($76,870) and executive assistants ($71,130). Project Coordinator is the highest at $94,780.

Measured against the US median, marketing specialists rank #13 of the 17 roles we track in Greenville-Anderson (-8.7%), between office managers (-8.4%) and recruiters (-11.9%). The typical role here is at -8.1%, so this job follows the area's general pay level. Marketing specialists hold 5.2% of the jobs in these 17 roles in Greenville-Anderson, 4.8% across South Carolina and 5.7% nationally. That is close to the national mix.

Other areas in South Carolina

Across the 11 areas of South Carolina with data for this job, the median runs from $53,460 in the Southern South Carolina nonmetro area to $74,510 in Spartanburg, a gap of $21,050 a year. No other area in South Carolina has as many marketing specialists, and 9 of the other 10 pay less.

Greenville-Anderson against other US metro areas

By number of jobs, Greenville-Anderson is #56 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside South Carolina, Charlottesville and Waterbury-Shelton pay just above Greenville-Anderson and Memphis and Modesto just below. All four are within $310 a year of the median in Greenville-Anderson. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.