Marketing Specialist salary in Charlottesville, VA

Pay in Charlottesville against Virginia and the US

Marketing specialists at the 90th percentile earn $126,820, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Charlottesville earns $51,390–$95,420. The mean ($78,740) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,030 wide, against $48,690 across Virginia and $49,960 nationally: employers in Charlottesville pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $23,410 a year in pay and about $30,206 in employer cost. Going down to the 25th percentile saves $20,620 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Charlottesville, and the Virginia statewide median of $76,980 falls there too.

What a hire really costs in Charlottesville

At the $72,010 median, a local hire costs about $92,916 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $20,906 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Charlottesville

Of the 17 roles we track in Charlottesville, this one ranks #5 by median pay, between executive assistants ($74,370) and office managers ($63,510). Project Coordinator is the highest at $97,680.

Measured against the US median, marketing specialists rank #14 of the 17 roles we track in Charlottesville (-8.6%), between e-commerce order specialists (-7.9%) and office managers (-8.6%). The typical role here is at -2.9%, so, measured against the US, marketing specialists cost less in Charlottesville than the area's general pay level would suggest. Marketing specialists hold 6.6% of the jobs in these 17 roles in Charlottesville, 6.0% across Virginia and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in Virginia

Across the 13 areas of Virginia with data for this job, the median runs from $58,720 in the Northwest Virginia nonmetro area to $81,660 in Richmond, a gap of $22,940 a year. Of the 2 areas in Virginia with more marketing specialists than Charlottesville, 1 pays less: Virginia Beach-Chesapeake, VA-NC ($69,560).

Charlottesville against other US metro areas

By number of jobs, Charlottesville is #132 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Virginia, Waterbury-Shelton and Midland pay just above Charlottesville and Greenville-Anderson and Memphis just below. All four are within $540 a year of the median in Charlottesville. Of the three markets with about as many marketing specialists, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.