Marketing Specialist salary in Roanoke, VA

Pay in Roanoke against Virginia and the US

The middle half of marketing specialists in Roanoke earns $46,970–$91,400. Pay is tightly grouped: the top tenth starts at $120,650, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($72,240) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,430 wide, against $48,690 across Virginia and $49,960 nationally: employers in Roanoke pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $27,060 over the median, the 25th only $17,370 under it. An offer at the 75th percentile adds about $34,916 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Roanoke, and the Virginia statewide median of $76,980 falls there too.

What a hire really costs in Roanoke

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,679 to the $64,340 median and brings it to $83,019 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Roanoke

Of the 17 roles we track in Roanoke, this one ranks #4 by median pay, between recruiters ($67,450) and executive assistants ($61,990). Project Coordinator is the highest at $91,170.

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in Roanoke (-18.3%), between sales development representatives (-15.8%) and medical administrative assistants (-18.9%). The typical role here is at -10.9%, so, measured against the US, marketing specialists cost less in Roanoke than the area's general pay level would suggest. Marketing specialists hold 4.7% of the jobs in these 17 roles in Roanoke, 6.0% across Virginia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Virginia

Across the 13 areas of Virginia with data for this job, the median runs from $58,720 in the Northwest Virginia nonmetro area to $81,660 in Richmond, a gap of $22,940 a year. All 2 areas in Virginia with more marketing specialists than Roanoke also pay more, among them Richmond, VA ($81,660) and Virginia Beach-Chesapeake, VA-NC ($69,560).

Roanoke against other US metro areas

By number of jobs, Roanoke is #133 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Virginia, Elizabethtown and Hagerstown-Martinsburg pay just above Roanoke and Salem and Lafayette-West Lafayette just below. All four are within $220 a year of the median in Roanoke. Of the three markets with about as many marketing specialists, two pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.