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Marketing Specialist salary and cost of hiring in Virginia

The median marketing specialist in Virginia earned $76,980 a year in May 2025[1], 2.3% below the US median of $78,760. That puts Virginia at #15 of 51 states for this job.

$76,980median annual wage
$109,971employer cost with benefits
$37.01median per hour
25,610people in this job in Virginia

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.

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Salary range

Range10thMedian90th
Virginia$40,100$76,980$153,300
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Virginia earns $56,930–$105,620; the top tenth earns $153,300 or more, 3.8 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Virginia median that makes about $109,971 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$109,971local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Virginia

AreaMedian75th percentileJobs
Richmond, VA
$81,660
$128,6204,550
Charlottesville, VA
$72,010
$95,420700
Staunton-Stuarts Draft, VA
$69,660
$88,600160
Virginia Beach-Chesapeake-Norfolk, VA-NC
$69,560
$86,4903,500
Winchester, VA-WV
$66,920
$93,180330
Roanoke, VA
$64,340
$91,400700
Northeast Virginia nonmetropolitan area
$63,700
$83,990140
Blacksburg-Christiansburg-Radford, VA
$62,790
$78,440270
Harrisonburg, VA
$61,950
$78,860290
Southwest Virginia nonmetropolitan area
$61,550
$80,950300
Southside Virginia nonmetropolitan area
$61,290
$87,830290
Lynchburg, VA
$60,310
$78,550430
Northwest Virginia nonmetropolitan area
$58,720
$78,560210

Richmond, VA pays the most ($81,660) and Northwest Virginia nonmetropolitan area the least ($58,720): $22,940 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Virginia
North Carolina
$78,410
+1.9%
Connecticut
$77,740
+1.0%
Virginia
$76,980
+0.0%
Maryland
$76,370
-0.8%
Georgia (US state)
$75,850
-1.5%

Questions

How much does a marketing specialist earn in Virginia?

The median was $76,980 a year in the May 2025 BLS survey; the middle half earned $56,930 to $105,620.

What does it cost to employ a marketing specialist in Virginia?

About $109,971 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Virginia do marketing specialists earn the most?

Richmond, VA, with a median of $81,660 a year.

Other roles in Virginia

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Data checked 2026-10-16.