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Marketing Specialist salary and cost of hiring in Connecticut

The median marketing specialist in Connecticut earned $77,740 a year in May 2025[1], 1.3% below the US median of $78,760. That puts Connecticut at #14 of 51 states for this job.

$6,478median pay per month in Connecticut
$9,255employer cost per month with benefits
$37.38median pay per hour
9,930people in this job in Connecticut

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
Connecticut$46,280$77,740$138,980
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Connecticut earns $58,210–$104,380; the top tenth earns $138,980 or more, 3.0 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Connecticut median that makes about $111,057 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$111,057local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Connecticut

AreaMedian75th percentileJobs
Bridgeport-Stamford-Danbury, CT
$81,030
$117,0903,460
Hartford-West Hartford-East Hartford, CT
$78,220
$104,2203,080
New Haven, CT
$74,790
$99,2601,230
Waterbury-Shelton, CT
$72,070
$96,440810
Connecticut nonmetropolitan area
$64,170
$90,940190
Norwich-New London-Willimantic, CT
$62,700
$79,230350

Bridgeport-Stamford-Danbury, CT pays the most ($81,030) and Norwich-New London-Willimantic, CT the least ($62,700): $18,330 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Connecticut
Illinois
$79,120
+1.8%
North Carolina
$78,410
+0.9%
Connecticut
$77,740
+0.0%
Virginia
$76,980
-1.0%
Maryland
$76,370
-1.8%

Questions

How much does a marketing specialist earn in Connecticut?

The median was $77,740 a year in the May 2025 BLS survey; the middle half earned $58,210 to $104,380.

What does it cost to employ a marketing specialist in Connecticut?

About $111,057 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Connecticut do marketing specialists earn the most?

Bridgeport-Stamford-Danbury, CT, with a median of $81,030 a year.

Other roles in Connecticut

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.