Marketing Specialist salary in Savannah, GA
Savannah is a lower-cost market for marketing specialists: the median of $70,860 a year1 is 6.6% below the Georgia statewide median of $75,850, and 10.0% below the US median of $78,760. That is in the top quarter of US areas (#116 of 516). About 690 marketing specialists work here, 2% of the Georgia total.
BLS occupation 13-1161, area Savannah, GA. Data from the May 2025 release, checked 2026-10-15.
Pay in Savannah against Georgia and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Savannah, GA | $39,510 | $70,860 | $127,300 | |
| Georgia (US state) | $37,700 | $75,850 | $148,910 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Savannah earns $50,170–$92,290. Pay is tightly grouped: the top tenth starts at $127,300, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $42,120 wide, against $55,820 across Georgia and $49,960 nationally: employers in Savannah pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $39,510 | $3,292 | $19.00 | $50,981 |
| 25th percentile | $50,170 | $4,181 | $24.12 | $64,735 |
| Median | $70,860 | $5,905 | $34.07 | $91,432 |
| 75th percentile | $92,290 | $7,691 | $44.37 | $119,084 |
| 90th percentile | $127,300 | $10,608 | $61.20 | $164,258 |
The step from the 25th percentile to the median is $20,690 a year; from the median to the 75th it is $21,430, or about $27,652 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Savannah, and the Georgia statewide median of $75,850 falls there too.
What a hire really costs in Savannah
At the $70,860 median, a local hire costs about $91,432 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $20,572 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Savannah
Of the 17 roles we track in Savannah, this one ranks #3 by median pay, between accountants ($79,790) and executive assistants ($63,820). Project Coordinator is the highest at $98,930.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +39.6% | 860 | |
| Accountant | +12.6% | 1,360 | |
| Marketing Specialist | this role | 690 | |
| Executive Assistant | -9.9% | 520 | |
| Office Manager | -11.4% | 1,490 |
Measured against the US median, marketing specialists rank #11 of the 17 roles we track in Savannah (-10.0%), between virtual receptionists (-9.8%) and sales development representatives (-12.1%). The typical role here is at -9.7%, so this job follows the area's general pay level. Marketing specialists hold 4.0% of the jobs in these 17 roles in Savannah, 5.4% across Georgia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Georgia
Across the 17 areas of Georgia with data for this job, the median runs from $53,510 in the North Georgia nonmetro area to $79,040 in Dalton, a gap of $25,530 a year. The one area in Georgia with more marketing specialists, Atlanta-Sandy Springs, GA ($79,030), also pays more.
| Area | Median | vs Savannah | Jobs |
|---|---|---|---|
| Dalton, GA | +11.5% | 260 | |
| Atlanta-Sandy Springs, GA | +11.5% | 19,920 | |
| Savannah, GA | this area | 690 | |
| Columbus, GA-AL | -3.9% | 470 | |
| Athens-Clarke County, GA | -7.1% | 420 | |
| Valdosta, GA | -8.5% | 110 | |
| Gainesville, GA | -8.9% | 290 |
Savannah against other US metro areas
By number of jobs, Savannah is #136 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Georgia, Gainesville and Longview-Kelso pay just above Savannah and Chico and Hanford-Corcoran just below. All four are within $260 a year of the median in Savannah. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Savannah | Jobs | Close in |
|---|---|---|---|---|
| Charlottesville, VA | +1.6% | 700 | jobs | |
| Longview-Kelso, WA | +0.4% | 100 | pay | |
| Gainesville, FL | +0.1% | 670 | pay | |
| Savannah, GA | this area | 690 | ||
| Chico, CA | -0.1% | 320 | pay | |
| Hanford-Corcoran, CA | -0.2% | 80 | pay | |
| Appleton, WI | -8.1% | 690 | jobs | |
| Roanoke, VA | -9.2% | 700 | jobs |
Questions
How much does it cost to hire a marketing specialist in Savannah, GA?
About $91,432 a year at the median, or $7,619 a month: $70,860 in pay plus about $20,572 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Savannah?
Pay here is higher than in three quarters of US areas. The median was $70,860 a year in the May 2025 BLS survey. The 10th percentile was $39,510, the 90th $127,300, and the middle half earned $50,170 to $92,290.
Is Savannah cheaper than the rest of Georgia for marketing specialists?
Yes, it costs less: a median of $70,860 against $75,850 statewide. The next area up in Georgia is Atlanta-Sandy Springs at $79,030, the next down Columbus at $68,080.
How many marketing specialists work in Savannah?
BLS counts about 690 in the May 2025 survey. That is 2% of the Georgia total of 27,810. Only Atlanta-Sandy Springs has more in Georgia.
Does a marketing specialist cost more than an executive assistant in Savannah?
Yes: $7,040 a year more at the median. The medians are $70,860 and $63,820.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.