Marketing Specialist salary in Buffalo-Cheektowaga, NY

Pay in Buffalo-Cheektowaga against New York and the US

The middle half of marketing specialists in Buffalo-Cheektowaga earns $58,640–$101,210. Pay is tightly grouped: the top tenth starts at $131,990, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($83,010) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,570 wide, against $56,830 across New York and $49,960 nationally: employers in Buffalo-Cheektowaga pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $17,350 a year; from the median to the 75th it is $25,220, or about $32,542 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Buffalo-Cheektowaga, and the New York statewide median of $98,580 falls there too.

What a hire really costs in Buffalo-Cheektowaga

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $22,062 to the $75,990 median and brings it to $98,052 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Buffalo-Cheektowaga

Of the 17 roles we track in Buffalo-Cheektowaga, this one ranks #3 by median pay, between accountants ($82,120) and executive assistants ($74,870). Project Coordinator is the highest at $101,180.

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in Buffalo-Cheektowaga (-3.5%), between HR assistants (-3.2%) and payroll specialists (-4.5%). The typical role here is at -1.1%, so this job follows the area's general pay level. Marketing specialists hold 4.4% of the jobs in these 17 roles in Buffalo-Cheektowaga, 7.3% across New York and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in New York

Across the 16 areas of New York with data for this job, the median runs from $58,410 in Elmira to $100,520 in New York-Newark, a gap of $42,110 a year. All 2 areas in New York with more marketing specialists than Buffalo-Cheektowaga also pay more, among them New York-Newark, NY-NJ ($100,520) and Rochester, NY ($77,170).

Buffalo-Cheektowaga against other US metro areas

By number of jobs, Buffalo-Cheektowaga is #55 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside New York, Bremerton-Silverdale and Kennewick-Richland pay just above Buffalo-Cheektowaga and Pittsfield and Cincinnati just below. All four are within $550 a year of the median in Buffalo-Cheektowaga. Of the three markets with about as many marketing specialists, one pays more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.