Marketing Specialist salary in Fayetteville-Springdale, AR

Pay in Fayetteville-Springdale against Arkansas and the US

The middle half of marketing specialists in Fayetteville-Springdale earns $60,380–$133,660. The top tenth earns $159,070 or more, 3.7 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($93,500) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $73,280 wide, wider than in Arkansas as a whole ($54,690) and the US ($49,960), so what a marketing specialist earns in Fayetteville-Springdale depends more on the employer.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $50,660 over the median, the 25th only $22,620 under it. An offer at the 75th percentile adds about $65,368 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 25th percentile and the median in Fayetteville-Springdale, and the Arkansas statewide median of $65,430 falls there too.

What a hire really costs in Fayetteville-Springdale

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $24,097 to the $83,000 median and brings it to $107,097 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Fayetteville-Springdale

Marketing specialists have the highest median of the 17 roles we track in Fayetteville-Springdale; e-commerce order specialists have the lowest, at $24,230.

Measured against the US median, this job is the best paid of the 17 roles we track in Fayetteville-Springdale (+5.4%); e-commerce order specialists come last (-47.5%). The typical role here is at -12.6%, so, measured against the US, marketing specialists cost more in Fayetteville-Springdale than the area's general pay level would suggest. Marketing specialists hold 10.0% of the jobs in these 17 roles in Fayetteville-Springdale, 5.8% across Arkansas and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in Arkansas

Across the 9 areas of Arkansas with data for this job, the median runs from $50,120 in the North Arkansas nonmetro area to $83,000 in Fayetteville-Springdale, a gap of $32,880 a year. No other area in Arkansas has as many marketing specialists, and all 8 others pay less.

Fayetteville-Springdale against other US metro areas

By number of jobs, Fayetteville-Springdale is #53 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Arkansas, Rochester and Providence-Warwick pay just above Fayetteville-Springdale and Los Angeles-Long Beach and Charlotte-Concord just below. All four are within $960 a year of the median in Fayetteville-Springdale. Of the three markets with about as many marketing specialists, none pays as much.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.