Marketing Specialist salary in Rochester, MN

Pay in Rochester against Minnesota and the US

The middle half of marketing specialists in Rochester earns $62,180–$117,630. Pay is tightly grouped: the top tenth starts at $135,130, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($91,190) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $55,450 wide, between the figure for Minnesota ($59,870) and the US figure ($49,960).

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $34,600 over the median, the 25th only $20,850 under it. An offer at the 75th percentile adds about $44,645 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 25th percentile and the median in Rochester, and the Minnesota statewide median of $87,510 falls between the median and the 75th percentile.

What a hire really costs in Rochester

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $24,105 to the $83,030 median and brings it to $107,135 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Rochester

Of the 14 roles we track in Rochester, this one ranks #4 by median pay, between recruiters ($83,810) and executive assistants ($82,230). Project Coordinator is the highest at $106,270.

Measured against the US median, marketing specialists rank #7 of the 14 roles we track in Rochester (+5.4%), between executive assistants (+7.4%) and customer support specialists (+5.1%). The typical role here is at +5.3%, so this job follows the area's general pay level. Marketing specialists hold 4.3% of the jobs in these 14 roles in Rochester, 7.8% across Minnesota and 6.1% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Minnesota

Across the 9 areas of Minnesota with data for this job, the median runs from $61,460 in the Northeast Minnesota nonmetro area to $97,910 in Minneapolis-St. Paul, a gap of $36,450 a year. Of the 5 areas in Minnesota with more marketing specialists than Rochester, 4 pay less, the largest of them the Northwest Minnesota nonmetro area ($64,300), the Southeast Minnesota nonmetro area ($73,270) and St. Cloud, MN ($73,000).

Rochester against other US metro areas

By number of jobs, Rochester is #268 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Minnesota, Providence-Warwick and Portland-Vancouver pay just above Rochester and Fayetteville-Springdale and Los Angeles-Long Beach just below. Of the three markets with about as many marketing specialists, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.