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Marketing Specialist salary and cost of hiring in Minnesota

The median marketing specialist in Minnesota earned $87,510 a year in May 2025[1], 11.1% above the US median of $78,760. That puts Minnesota at #9 of 51 states for this job.

$7,292median pay per month in Minnesota
$10,418employer cost per month with benefits
$42.07median pay per hour
21,280people in this job in Minnesota

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
Minnesota$50,400$87,510$143,180
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Minnesota earns $63,850–$123,720; the top tenth earns $143,180 or more, 2.8 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Minnesota median that makes about $125,014 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$125,014local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Minnesota

AreaMedian75th percentileJobs
Minneapolis-St. Paul-Bloomington, MN-WI
$97,910
$128,36016,760
Rochester, MN
$83,030
$117,630320
Southeast Minnesota nonmetropolitan area
$73,270
$99,160590
Mankato, MN
$73,020
$98,480230
St. Cloud, MN
$73,000
$92,550350
Southwest Minnesota nonmetropolitan area
$68,860
$93,240320
Northwest Minnesota nonmetropolitan area
$64,300
$80,000590
Duluth, MN-WI
$63,380
$83,930330
Northeast Minnesota nonmetropolitan area
$61,460
$77,41070

Minneapolis-St. Paul-Bloomington, MN-WI pays the most ($97,910) and Northeast Minnesota nonmetropolitan area the least ($61,460): $36,450 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Minnesota
Colorado
$93,050
+6.3%
New Jersey
$88,190
+0.8%
Minnesota
$87,510
+0.0%
Rhode Island
$86,240
-1.5%
Oregon
$79,150
-9.6%

Questions

How much does a marketing specialist earn in Minnesota?

The median was $87,510 a year in the May 2025 BLS survey; the middle half earned $63,850 to $123,720.

What does it cost to employ a marketing specialist in Minnesota?

About $125,014 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Minnesota do marketing specialists earn the most?

Minneapolis-St. Paul-Bloomington, MN-WI, with a median of $97,910 a year.

Other roles in Minnesota

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.