Marketing Specialist salary and cost of hiring in New Jersey
The median marketing specialist in New Jersey earned $88,190 a year in May 2025[1], 12.0% above the US median of $78,760. That puts New Jersey at #8 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| New Jersey | $49,900 | $88,190 | $145,010 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in New Jersey earns $68,150–$113,480; the top tenth earns $145,010 or more, 2.9 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the New Jersey median that makes about $125,986 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in New Jersey
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Trenton-Princeton, NJ | $113,480 | 1,140 | |
| Atlantic City-Hammonton, NJ | $87,780 | 520 | |
| Vineland, NJ | $90,740 | 110 |
Trenton-Princeton, NJ pays the most ($82,110) and Vineland, NJ the least ($64,990): $17,120 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs New Jersey |
|---|---|---|
| California | +7.4% | |
| Colorado | +5.5% | |
| New Jersey | +0.0% | |
| Minnesota | -0.8% | |
| Rhode Island | -2.2% |
Questions
How much does a marketing specialist earn in New Jersey?
The median was $88,190 a year in the May 2025 BLS survey; the middle half earned $68,150 to $113,480.
What does it cost to employ a marketing specialist in New Jersey?
About $125,986 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in New Jersey do marketing specialists earn the most?
Trenton-Princeton, NJ, with a median of $82,110 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Data checked 2026-10-16.