Marketing Specialist salary and cost of hiring in Delaware
The median marketing specialist in Delaware earned $101,270 a year in May 2025[1], 28.6% above the US median of $78,760. That puts Delaware at #2 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Delaware | $51,480 | $101,270 | $165,840 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Delaware earns $78,040–$135,880; the top tenth earns $165,840 or more, 3.2 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Delaware median that makes about $144,671 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Delaware
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Dover, DE | $87,580 | 180 |
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Delaware |
|---|---|---|
| Massachusetts | +0.5% | |
| Delaware | +0.0% | |
| New York | -2.7% | |
| District of Columbia | -3.1% |
Questions
How much does a marketing specialist earn in Delaware?
The median was $101,270 a year in the May 2025 BLS survey; the middle half earned $78,040 to $135,880.
What does it cost to employ a marketing specialist in Delaware?
About $144,671 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Delaware do marketing specialists earn the most?
Dover, DE, with a median of $65,520 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.