Marketing Specialist salary in the Northwest Minnesota nonmetro area

Pay in the Northwest Minnesota nonmetro area against Minnesota and the US

The middle half of marketing specialists in the Northwest Minnesota nonmetro area earns $52,480–$80,000. Pay is tightly grouped: the top tenth starts at $109,210, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($72,170) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $27,520 wide, against $59,870 across Minnesota and $49,960 nationally: employers in the Northwest Minnesota nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $15,700 a year in pay and about $20,258 in employer cost. Going down to the 25th percentile saves $11,820 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Northwest Minnesota nonmetro area, and the Minnesota statewide median of $87,510 falls between the 75th and 90th percentiles.

What a hire really costs in the Northwest Minnesota nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,668 to the $64,300 median and brings it to $82,968 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Northwest Minnesota nonmetro area

Of the 16 roles we track in the Northwest Minnesota nonmetro area, this one ranks #6 by median pay, between office managers ($66,180) and paralegals ($61,470). Project Coordinator is the highest at $88,000.

Measured against the US median, this job is the lowest paid of the 16 roles we track in the Northwest Minnesota nonmetro area (-18.4%); customer support specialists come first (+6.6%). The typical role here is at -1.8%, so, measured against the US, marketing specialists cost less in the Northwest Minnesota nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.0% of the jobs in these 16 roles in the Northwest Minnesota nonmetro area, 7.3% across Minnesota and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Minnesota

Across the 9 areas of Minnesota with data for this job, the median runs from $61,460 in the Northeast Minnesota nonmetro area to $97,910 in Minneapolis-St. Paul, a gap of $36,450 a year. The one area in Minnesota with more marketing specialists, Minneapolis-St. Paul, MN-WI ($97,910), also pays more.

the Northwest Minnesota nonmetro area against other US metro areas

By number of jobs, the Northwest Minnesota nonmetro area is #159 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Minnesota, Roanoke and Elizabethtown pay just above the Northwest Minnesota nonmetro area and Salem and Lafayette-West Lafayette just below. All four are within $180 a year of the median in the Northwest Minnesota nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.