Marketing Specialist salary in Myrtle Beach-Conway, SC

Pay in Myrtle Beach-Conway against South Carolina and the US

Marketing specialists at the 90th percentile earn $116,400, 3.7 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Myrtle Beach-Conway earns $40,200–$81,850. The mean ($66,830) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,650 wide, against $48,610 across South Carolina and $49,960 nationally: employers in Myrtle Beach-Conway pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $24,010 a year in pay and about $30,981 in employer cost. Going down to the 25th percentile saves $17,640 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Myrtle Beach-Conway, and the South Carolina statewide median of $69,440 falls there too.

What a hire really costs in Myrtle Beach-Conway

At the $57,840 median, a local hire costs about $74,632 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $16,792 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Myrtle Beach-Conway

Of the 16 roles we track in Myrtle Beach-Conway, this one ranks #6 by median pay, between office managers ($59,370) and sales development representatives ($51,790). Project Coordinator is the highest at $77,410.

Measured against the US median, this job is the lowest paid of the 16 roles we track in Myrtle Beach-Conway (-26.6%); data entry specialists come first (-4.7%). The typical role here is at -15.0%, so, measured against the US, marketing specialists cost less in Myrtle Beach-Conway than the area's general pay level would suggest. Marketing specialists hold 4.0% of the jobs in these 16 roles in Myrtle Beach-Conway, 4.8% across South Carolina and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in South Carolina

Across the 11 areas of South Carolina with data for this job, the median runs from $53,460 in the Southern South Carolina nonmetro area to $74,510 in Spartanburg, a gap of $21,050 a year. All 3 areas in South Carolina with more marketing specialists than Myrtle Beach-Conway also pay more, among them Greenville-Anderson, SC ($71,910) and Charleston-North Charleston, SC ($65,650).

Myrtle Beach-Conway against other US metro areas

By number of jobs, Myrtle Beach-Conway is #157 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside South Carolina, Yuma and Clarksville pay just above Myrtle Beach-Conway and Jackson and Fayetteville just below. All four are within $180 a year of the median in Myrtle Beach-Conway. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.