Marketing Specialist salary in the Southeast Minnesota nonmetro area

Pay in the Southeast Minnesota nonmetro area against Minnesota and the US

The middle half of marketing specialists in the Southeast Minnesota nonmetro area earns $54,660–$99,160. Pay is tightly grouped: the top tenth starts at $129,990, only 3.1 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($81,290) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,500 wide, against $59,870 across Minnesota and $49,960 nationally: employers in the Southeast Minnesota nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $18,610 a year; from the median to the 75th it is $25,890, or about $33,406 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Southeast Minnesota nonmetro area, and the Minnesota statewide median of $87,510 falls there too.

What a hire really costs in the Southeast Minnesota nonmetro area

At the $73,270 median, a local hire costs about $94,542 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $21,272 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Southeast Minnesota nonmetro area

Of the 17 roles we track in the Southeast Minnesota nonmetro area, this one ranks #5 by median pay, between office managers ($73,490) and executive assistants ($70,120). Project Coordinator is the highest at $92,570.

Measured against the US median, marketing specialists rank #14 of the 17 roles we track in the Southeast Minnesota nonmetro area (-7.0%), between accountants (-6.2%) and executive assistants (-8.4%). The typical role here is at -1.4%, so, measured against the US, marketing specialists cost less in the Southeast Minnesota nonmetro area than the area's general pay level would suggest. Marketing specialists hold 5.3% of the jobs in these 17 roles in the Southeast Minnesota nonmetro area, 7.3% across Minnesota and 5.7% nationally. That is close to the national mix.

Other areas in Minnesota

Across the 9 areas of Minnesota with data for this job, the median runs from $61,460 in the Northeast Minnesota nonmetro area to $97,910 in Minneapolis-St. Paul, a gap of $36,450 a year. The one area in Minnesota with more marketing specialists, Minneapolis-St. Paul, MN-WI ($97,910), also pays more.

the Southeast Minnesota nonmetro area against other US metro areas

By number of jobs, the Southeast Minnesota nonmetro area is #160 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Minnesota, Greenville and Winston-Salem pay just above the Southeast Minnesota nonmetro area and North Port-Bradenton and Wildwood-The Villages just below. All four are within $380 a year of the median in the Southeast Minnesota nonmetro area. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.