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Marketing Specialist salary in Portland-Vancouver, OR-WA

Portland-Vancouver is the most expensive place in Oregon to hire a marketing specialist. The median is $85,350 a year1, 7.8% above the Oregon statewide median of $79,150 and 8.4% above the US median of $78,760. Nationally that is #15 of 516 areas, in the top tenth. It is the largest market for the job in Oregon: about 8,130 people.

$7,112median pay per month in Portland-Vancouver
$9,177employer cost per month with benefits
$41.03median pay per hour
8,130people in this job in Portland-Vancouver

BLS occupation 13-1161, area Portland-Vancouver-Hillsboro, OR-WA. Data from the May 2025 release, checked 2026-10-15.

Pay in Portland-Vancouver against Oregon and the US

Range10thMedian90th
Portland-Vancouver, OR-WA$50,280$85,350$163,440
Oregon$48,060$79,150$151,800
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

Marketing specialists at the 90th percentile earn $163,440, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Portland-Vancouver earns $62,850–$124,900. The mean ($97,230) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $62,050 wide, wider than in Oregon as a whole ($47,130) and the US ($49,960), so what a marketing specialist earns in Portland-Vancouver depends more on the employer.

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$50,280$4,190$24.17$64,877
25th percentile$62,850$5,238$30.22$81,097
Median$85,350$7,112$41.03$110,129
75th percentile$124,900$10,408$60.05$161,161
90th percentile$163,440$13,620$78.58$210,890

Pay climbs faster above the median than below it here: the 75th percentile is $39,550 over the median, the 25th only $22,500 under it. An offer at the 75th percentile adds about $51,032 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 25th percentile and the median in Portland-Vancouver, and the Oregon statewide median of $79,150 falls there too.

What a hire really costs in Portland-Vancouver

At the $85,350 median, a local hire costs about $110,129 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $24,779 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$110,129local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$96,241difference in year one
87%of the local cost saved

Other roles in Portland-Vancouver

Of the 17 roles we track in Portland-Vancouver, this one ranks #3 by median pay, between accountants ($92,200) and recruiters ($80,100). Project Coordinator is the highest at $108,340.

The 5 roles closest in pay. All 17 roles in Portland-Vancouver, OR-WA
RoleMedianvs marketing specialistJobs
Project Coordinator
$108,340
+26.9%14,440
Accountant
$92,200
+8.0%10,100
Marketing Specialist
$85,350
this role8,130
Recruiter
$80,100
-6.2%7,610
Executive Assistant
$78,750
-7.7%3,880

Measured against the US median, marketing specialists rank #12 of the 17 roles we track in Portland-Vancouver (+8.4%), between customer support specialists (+8.7%) and sales development representatives (+7.0%). The typical role here is at +9.9%, so this job follows the area's general pay level. Marketing specialists hold 6.7% of the jobs in these 17 roles in Portland-Vancouver, 5.9% across Oregon and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in Oregon

Across the 11 areas of Oregon with data for this job, the median runs from $61,740 in the Coast Oregon nonmetro area to $85,350 in Portland-Vancouver, a gap of $23,610 a year. No other area in Oregon has as many marketing specialists, and all 10 others pay less.

AreaMedianvs Portland-VancouverJobs
Portland-Vancouver, OR-WA
$85,350
this area8,130
Bend, OR
$77,240
-9.5%510
Central Oregon (Nonmetro)
$66,710
-21.8%170
Grants Pass, OR
$65,590
-23.2%70
Corvallis, OR
$64,700
-24.2%160
Medford, OR
$64,580
-24.3%360
Eugene-Springfield, OR
$64,520
-24.4%630

Portland-Vancouver against other US metro areas

By number of jobs, Portland-Vancouver is #22 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Oregon, Greeley and Springfield pay just above Portland-Vancouver and Providence-Warwick and Rochester just below. Of the three markets with about as many marketing specialists, none pays as much.

Metro areaMedianvs Portland-VancouverJobsClose in
Springfield, MA
$85,970
+0.7%1,050pay
Greeley, CO
$85,830
+0.6%780pay
Portland-Vancouver, OR-WA
$85,350
this area8,130
Providence-Warwick, RI-MA
$83,960
-1.6%4,080pay
Rochester, MN
$83,030
-2.7%320pay
Austin-Round Rock, TX
$80,460
-5.7%8,270jobs
Tampa-St. Petersburg, FL
$75,210
-11.9%8,420jobs
Salt Lake City-Murray, UT
$64,670
-24.2%8,250jobs

Questions

How much does it cost to hire a marketing specialist in Portland-Vancouver, OR-WA?

About $110,129 a year at the median, or $9,177 a month: $85,350 in pay plus about $24,779 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for marketing specialists in Portland-Vancouver?

Pay here is higher than in three quarters of US areas. The median was $85,350 a year in the May 2025 BLS survey. The 10th percentile was $50,280, the 90th $163,440, and the middle half earned $62,850 to $124,900.

Is Portland-Vancouver the most expensive area in Oregon for marketing specialists?

Yes. Its median of $85,350 is the highest of 11 areas in Oregon. Bend comes next at $77,240.

How many marketing specialists work in Portland-Vancouver?

BLS counts about 8,130 in the May 2025 survey. No other area in Oregon has as many.

Does a marketing specialist cost more than a recruiter in Portland-Vancouver?

Yes: $5,250 a year more at the median. The medians are $85,350 and $80,100.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.