Marketing Specialist salary in Salt Lake City-Murray, UT

Pay in Salt Lake City-Murray against Utah and the US

The middle half of marketing specialists in Salt Lake City-Murray earns $45,510–$86,990. Pay is tightly grouped: the top tenth starts at $119,550, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($72,690) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $41,480 wide, between the figure for Utah ($39,440) and the US figure ($49,960).

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $22,320 a year in pay and about $28,800 in employer cost. Going down to the 25th percentile saves $19,160 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Salt Lake City-Murray, and the Utah statewide median of $62,630 falls between the 25th percentile and the median.

What a hire really costs in Salt Lake City-Murray

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,775 to the $64,670 median and brings it to $83,445 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Salt Lake City-Murray

Of the 17 roles we track in Salt Lake City-Murray, this one ranks #5 by median pay, between office managers ($71,890) and paralegals ($64,670). Project Coordinator is the highest at $98,000.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Salt Lake City-Murray (-17.9%); data entry specialists come first (+15.0%). The typical role here is at -1.9%, so, measured against the US, marketing specialists cost less in Salt Lake City-Murray than the area's general pay level would suggest. Marketing specialists hold 8.0% of the jobs in these 17 roles in Salt Lake City-Murray, 7.5% across Utah and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in Utah

Across the 7 areas of Utah with data for this job, the median runs from $58,230 in the High Desert Utah nonmetro area to $64,670 in Salt Lake City-Murray, a gap of $6,440 a year. No other area in Utah has as many marketing specialists, and all 6 others pay less.

Salt Lake City-Murray against other US metro areas

By number of jobs, Salt Lake City-Murray is #21 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Utah, Lansing-East Lansing and Corvallis pay just above Salt Lake City-Murray and Medford and Gainesville just below. All four are within $100 a year of the median in Salt Lake City-Murray. Of the three markets with about as many marketing specialists, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.