Marketing Specialist salary in St. George, UT

Pay in St. George against Utah and the US

The middle half of marketing specialists in St. George earns $46,060–$73,900. Pay is tightly grouped: the top tenth starts at $100,300, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($63,850) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $27,840 wide, against $39,440 across Utah and $49,960 nationally: employers in St. George pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $15,590 a year in pay and about $20,116 in employer cost. Going down to the 25th percentile saves $12,250 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in St. George, and the Utah statewide median of $62,630 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in St. George

At the $58,310 median, a local hire costs about $75,239 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $16,929 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in St. George

Of the 15 roles we track in St. George, this one ranks #5 by median pay, between office managers ($62,500) and recruiters ($58,140). Project Coordinator is the highest at $78,300.

Measured against the US median, marketing specialists rank #14 of the 15 roles we track in St. George (-26.0%), between project coordinators (-23.5%) and executive assistants (-28.9%). The typical role here is at -9.9%, so, measured against the US, marketing specialists cost less in St. George than the area's general pay level would suggest. Marketing specialists hold 5.4% of the jobs in the 14 of these roles with a job count in St. George, 7.6% across Utah and 5.8% nationally. That is close to the national mix.

Other areas in Utah

Across the 7 areas of Utah with data for this job, the median runs from $58,230 in the High Desert Utah nonmetro area to $64,670 in Salt Lake City-Murray, a gap of $6,440 a year. All 3 areas in Utah with more marketing specialists than St. George also pay more, among them Salt Lake City-Murray, UT ($64,670) and Provo-Orem, UT ($62,960).

St. George against other US metro areas

By number of jobs, St. George is #189 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Utah, Muskegon-Norton Shores and Elmira pay just above St. George and Clarksville and Yuma just below. All four are within $360 a year of the median in St. George. Of the three markets with about as many marketing specialists, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.