Marketing Specialist salary in Eau Claire, WI

Pay in Eau Claire against Wisconsin and the US

The middle half of marketing specialists in Eau Claire earns $48,650–$79,940. Pay is tightly grouped: the top tenth starts at $102,440, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($69,830) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,290 wide, against $37,110 across Wisconsin and $49,960 nationally: employers in Eau Claire pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $13,340 a year; from the median to the 75th it is $17,950, or about $23,161 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Eau Claire, and the Wisconsin statewide median of $64,800 falls there too.

What a hire really costs in Eau Claire

At the $61,990 median, a local hire costs about $79,987 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,997 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Eau Claire

Of the 16 roles we track in Eau Claire, this one ranks #6 by median pay, between recruiters ($64,900) and sales development representatives ($60,320). Project Coordinator is the highest at $95,840.

Measured against the US median, marketing specialists rank #15 of the 16 roles we track in Eau Claire (-21.3%), between recruiters (-14.5%) and paralegals (-22.0%). The typical role here is at -3.2%, so, measured against the US, marketing specialists cost less in Eau Claire than the area's general pay level would suggest. Marketing specialists hold 6.0% of the jobs in these 16 roles in Eau Claire, 5.6% across Wisconsin and 5.7% nationally. That is close to the national mix.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $55,580 in the Northwestern Wisconsin nonmetro area to $73,880 in Milwaukee-Waukesha, a gap of $18,300 a year. Of the 7 areas in Wisconsin with more marketing specialists than Eau Claire, 2 pay less: the South Central Wisconsin nonmetro area ($61,250) and the Northeastern Wisconsin nonmetro area ($61,550).

Eau Claire against other US metro areas

By number of jobs, Eau Claire is #184 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Wisconsin, Albuquerque and Bloomington pay just above Eau Claire and Salisbury and Harrisonburg just below. All four are within $140 a year of the median in Eau Claire. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.