Marketing Specialist salary in the South Central Wisconsin nonmetro area

Pay in the South Central Wisconsin nonmetro area against Wisconsin and the US

The middle half of marketing specialists in the South Central Wisconsin nonmetro area earns $46,520–$79,760. Pay is tightly grouped: the top tenth starts at $100,590, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($66,610) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,240 wide, against $37,110 across Wisconsin and $49,960 nationally: employers in the South Central Wisconsin nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $14,730 a year; from the median to the 75th it is $18,510, or about $23,884 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the South Central Wisconsin nonmetro area, and the Wisconsin statewide median of $64,800 falls there too.

What a hire really costs in the South Central Wisconsin nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,782 to the $61,250 median and brings it to $79,032 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the South Central Wisconsin nonmetro area

Of the 17 roles we track in the South Central Wisconsin nonmetro area, this one ranks #7 by median pay, between sales development representatives ($61,730) and payroll specialists ($53,940). Project Coordinator is the highest at $91,460.

Measured against the US median, this job is the lowest paid of the 17 roles we track in the South Central Wisconsin nonmetro area (-22.2%); virtual receptionists come first (+2.3%). The typical role here is at -7.6%, so, measured against the US, marketing specialists cost less in the South Central Wisconsin nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.8% of the jobs in the 16 of these roles with a job count in the South Central Wisconsin nonmetro area, 5.6% across Wisconsin and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $55,580 in the Northwestern Wisconsin nonmetro area to $73,880 in Milwaukee-Waukesha, a gap of $18,300 a year. All 3 areas in Wisconsin with more marketing specialists than the South Central Wisconsin nonmetro area also pay more, among them Milwaukee-Waukesha, WI ($73,880) and Madison, WI ($67,990).

the South Central Wisconsin nonmetro area against other US metro areas

By number of jobs, the South Central Wisconsin nonmetro area is #131 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Wisconsin, Williamsport and Minot pay just above the South Central Wisconsin nonmetro area and Montgomery and Springfield just below. All four are within $60 a year of the median in the South Central Wisconsin nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.