Sales Development Representative salary in the South Central Wisconsin nonmetro area
Hiring a sales development representative costs less in the South Central Wisconsin nonmetro area than in Wisconsin or the country as a whole. The median is $61,730 a year1: 3.6% below the Wisconsin statewide median of $64,020 and 11.8% below the US median of $69,990. Nationally it ranks #184 of 520 areas. BLS counts about 990 people in this job here, 4% of the Wisconsin total.
BLS occupation 41-3091, area South Central Wisconsin nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the South Central Wisconsin nonmetro area against Wisconsin and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| South Central Wisconsin (Nonmetro) | $37,090 | $61,730 | $127,000 | |
| Wisconsin | $39,900 | $64,020 | $123,280 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the South Central Wisconsin nonmetro area earns $48,700–$83,510. Pay is tightly grouped: the top tenth starts at $127,000, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($73,900) is 20% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $34,810 wide, against $37,840 across Wisconsin and $52,810 nationally: employers in the South Central Wisconsin nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,090 | $3,091 | $17.83 | $47,858 |
| 25th percentile | $48,700 | $4,058 | $23.41 | $62,839 |
| Median | $61,730 | $5,144 | $29.68 | $79,652 |
| 75th percentile | $83,510 | $6,959 | $40.15 | $107,755 |
| 90th percentile | $127,000 | $10,583 | $61.06 | $163,871 |
Pay climbs faster above the median than below it here: the 75th percentile is $21,780 over the median, the 25th only $13,030 under it. An offer at the 75th percentile adds about $28,103 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the South Central Wisconsin nonmetro area, and the Wisconsin statewide median of $64,020 falls there too.
What a hire really costs in the South Central Wisconsin nonmetro area
At the $61,730 median, a local hire costs about $79,652 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,922 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the South Central Wisconsin nonmetro area
Of the 17 roles we track in the South Central Wisconsin nonmetro area, this one ranks #6 by median pay, between executive assistants ($62,100) and marketing specialists ($61,250). Project Coordinator is the highest at $91,460.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +2.6% | 1,450 | |
| Executive Assistant | +0.6% | 180 | |
| Sales Development Representative | this role | 990 | |
| Marketing Specialist | -0.8% | 710 | |
| Payroll Specialist | -12.6% | 150 |
Measured against the US median, sales development representatives rank #13 of the 17 roles we track in the South Central Wisconsin nonmetro area (-11.8%), between project coordinators (-10.6%) and recruiters (-13.7%). The typical role here is at -7.6%, so, measured against the US, sales development representatives cost less in the South Central Wisconsin nonmetro area than the area's general pay level would suggest. Sales development representatives hold 6.7% of the jobs in the 16 of these roles with a job count in the South Central Wisconsin nonmetro area, 8.1% across Wisconsin and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Wisconsin
Across the 17 areas of Wisconsin with data for this job, the median runs from $57,610 in the Northwestern Wisconsin nonmetro area to $65,840 in Madison, a gap of $8,230 a year. Of the 5 areas in Wisconsin with more sales development representatives than the South Central Wisconsin nonmetro area, 1 pays less: the Northeastern Wisconsin nonmetro area ($61,040).
| Area | Median | vs the South Central Wisconsin nonmetro area | Jobs |
|---|---|---|---|
| Racine-Mount Pleasant, WI | +3.2% | 480 | |
| Janesville-Beloit, WI | +2.3% | 360 | |
| Appleton, WI | +1.8% | 1,010 | |
| South Central Wisconsin (Nonmetro) | this area | 990 | |
| La Crosse-Onalaska, WI-MN | -0.5% | 620 | |
| Northeastern Wisconsin (Nonmetro) | -1.1% | 1,040 | |
| Oshkosh-Neenah, WI | -2.1% | 570 |
the South Central Wisconsin nonmetro area against other US metro areas
By number of jobs, the South Central Wisconsin nonmetro area is #149 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Wisconsin, Lincoln and Bozeman pay just above the South Central Wisconsin nonmetro area and Duluth and Honolulu just below. All four are within $60 a year of the median in the South Central Wisconsin nonmetro area. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs the South Central Wisconsin nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Greeley, CO | +22.5% | 980 | jobs | |
| Bozeman, MT | +0.1% | 330 | pay | |
| Lincoln, NE | +0.1% | 1,050 | pay | |
| South Central Wisconsin (Nonmetro) | this area | 990 | ||
| Duluth, MN-WI | -0.0% | 520 | pay | |
| Honolulu, HI | -0.0% | 2,430 | pay | |
| Rockford, IL | -3.3% | 980 | jobs | |
| Laredo, TX | -22.2% | 980 | jobs |
Questions
How much does it cost to hire a sales development representative in South Central Wisconsin (Nonmetro)?
About $79,652 a year at the median, or $6,638 a month: $61,730 in pay plus about $17,922 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the South Central Wisconsin nonmetro area?
The median was $61,730 a year in the May 2025 BLS survey. The 10th percentile was $37,090, the 90th $127,000, and the middle half earned $48,700 to $83,510.
Is the South Central Wisconsin nonmetro area cheaper than the rest of Wisconsin for sales development representatives?
Yes, it costs less: a median of $61,730 against $64,020 statewide. The next area up in Wisconsin is Appleton at $62,840, the next down La Crosse-Onalaska at $61,430.
How many sales development representatives work in the South Central Wisconsin nonmetro area?
BLS counts about 990 in the May 2025 survey. That is 4% of the Wisconsin total of 22,720. 5 areas in Wisconsin have more; the closest in size is Appleton, with about 1,010.
Does a sales development representative cost more than a marketing specialist in the South Central Wisconsin nonmetro area?
Yes: $480 a year more at the median. The medians are $61,730 and $61,250.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.