Sales Development Representative salary in Laredo, TX
Laredo is a lower-cost market for sales development representatives: the median of $48,020 a year1 is 22.1% below the Texas statewide median of $61,680, and 31.4% below the US median of $69,990. That is in the bottom quarter of US areas (#463 of 520). BLS counts about 980 people in this job here.
BLS occupation 41-3091, area Laredo, TX. Data from the May 2025 release, checked 2026-10-15.
Pay in Laredo against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Laredo, TX | $27,860 | $48,020 | $96,490 | |
| Texas | $33,360 | $61,680 | $127,930 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Laredo earns $36,510–$69,170. Pay is tightly grouped: the top tenth starts at $96,490, only 3.5 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($57,060) is 19% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,660 wide, against $43,030 across Texas and $52,810 nationally: employers in Laredo pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $27,860 | $2,322 | $13.39 | $35,948 |
| 25th percentile | $36,510 | $3,042 | $17.55 | $47,110 |
| Median | $48,020 | $4,002 | $23.09 | $61,961 |
| 75th percentile | $69,170 | $5,764 | $33.25 | $89,252 |
| 90th percentile | $96,490 | $8,041 | $46.39 | $124,503 |
Pay climbs faster above the median than below it here: the 75th percentile is $21,150 over the median, the 25th only $11,510 under it. An offer at the 75th percentile adds about $27,290 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 75th and 90th percentiles in Laredo, and the Texas statewide median of $61,680 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local sales development representatives earn.
What a hire really costs in Laredo
At the $48,020 median, a local hire costs about $61,961 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $13,941 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Laredo
Of the 17 roles we track in Laredo, this one ranks #6 by median pay, between recruiters ($51,780) and marketing specialists ($47,220). Project Coordinator is the highest at $72,530.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +17.1% | 1,660 | |
| Recruiter | +7.8% | 430 | |
| Sales Development Representative | this role | 980 | |
| Marketing Specialist | -1.7% | 200 | |
| Paralegal | -2.0% | 140 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in Laredo (-31.4%), between HR assistants (-30.3%) and recruiters (-31.8%). The typical role here is at -24.2%, so, measured against the US, sales development representatives cost less in Laredo than the area's general pay level would suggest. Sales development representatives hold 9.3% of the jobs in these 17 roles in Laredo, 8.6% across Texas and 7.9% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Texas
Across the 32 areas of Texas with data for this job, the median runs from $44,460 in Brownsville-Harlingen to $80,460 in Midland, a gap of $36,000 a year. Of the 15 areas in Texas with more sales development representatives than Laredo, 2 pay less: El Paso, TX ($45,200) and Brownsville-Harlingen, TX ($44,460).
| Area | Median | vs Laredo | Jobs |
|---|---|---|---|
| Eagle Pass, TX | +2.8% | 70 | |
| McAllen-Edinburg, TX | +2.8% | 1,910 | |
| Killeen-Temple, TX | +0.7% | 1,090 | |
| Laredo, TX | this area | 980 | |
| San Angelo, TX | -0.6% | 400 | |
| El Paso, TX | -5.9% | 3,830 | |
| Brownsville-Harlingen, TX | -7.4% | 1,010 |
Laredo against other US metro areas
By number of jobs, Laredo is #151 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Texas, Clarksville and Fort Smith pay just above Laredo and Slidell-Mandeville and Owensboro just below. All four are within $430 a year of the median in Laredo. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs Laredo | Jobs | Close in |
|---|---|---|---|---|
| Greeley, CO | +57.4% | 980 | jobs | |
| Appleton, WI | +30.9% | 1,010 | jobs | |
| Rockford, IL | +24.4% | 980 | jobs | |
| Fort Smith, AR-OK | +0.4% | 360 | pay | |
| Clarksville, TN-KY | +0.3% | 500 | pay | |
| Laredo, TX | this area | 980 | ||
| Slidell-Mandeville, LA | -0.7% | 500 | pay | |
| Owensboro, KY | -0.9% | 220 | pay |
Questions
How much does it cost to hire a sales development representative in Laredo, TX?
About $61,961 a year at the median, or $5,163 a month: $48,020 in pay plus about $13,941 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Laredo?
Pay here is lower than in three quarters of US areas. The median was $48,020 a year in the May 2025 BLS survey. The 10th percentile was $27,860, the 90th $96,490, and the middle half earned $36,510 to $69,170.
Is Laredo cheaper than the rest of Texas for sales development representatives?
Yes, it costs less: a median of $48,020 against $61,680 statewide. The next area up in Texas is Killeen-Temple at $48,350, the next down San Angelo at $47,710.
How many sales development representatives work in Laredo?
BLS counts about 980 in the May 2025 survey. 15 areas in Texas have more; the closest in size is Brownsville-Harlingen, with about 1,010.
Does a sales development representative cost more than a marketing specialist in Laredo?
Yes: $800 a year more at the median. The medians are $48,020 and $47,220.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.