Sales Development Representative salary in Rockford, IL
Hiring a sales development representative costs less in Rockford than in Illinois or the country as a whole. The median is $59,720 a year1: 10.7% below the Illinois statewide median of $66,900 and 14.7% below the US median of $69,990. Nationally it ranks #248 of 520 areas. About 980 sales development representatives work here, 1% of the Illinois total.
BLS occupation 41-3091, area Rockford, IL. Data from the May 2025 release, checked 2026-10-15.
Pay in Rockford against Illinois and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Rockford, IL | $35,950 | $59,720 | $120,810 | |
| Illinois | $38,530 | $66,900 | $154,070 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Rockford earns $43,580–$84,190. Pay is tightly grouped: the top tenth starts at $120,810, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($70,820) is 19% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $40,610 wide, against $50,780 across Illinois and $52,810 nationally: employers in Rockford pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,950 | $2,996 | $17.28 | $46,387 |
| 25th percentile | $43,580 | $3,632 | $20.95 | $56,232 |
| Median | $59,720 | $4,977 | $28.71 | $77,058 |
| 75th percentile | $84,190 | $7,016 | $40.48 | $108,632 |
| 90th percentile | $120,810 | $10,068 | $58.08 | $155,884 |
Pay climbs faster above the median than below it here: the 75th percentile is $24,470 over the median, the 25th only $16,140 under it. An offer at the 75th percentile adds about $31,574 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Rockford, and the Illinois statewide median of $66,900 falls there too.
What a hire really costs in Rockford
At the $59,720 median, a local hire costs about $77,058 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,338 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Rockford
Of the 17 roles we track in Rockford, this one ranks #7 by median pay, between marketing specialists ($61,810) and paralegals ($59,700). Project Coordinator is the highest at $94,690.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +4.0% | 160 | |
| Marketing Specialist | +3.5% | 460 | |
| Sales Development Representative | this role | 980 | |
| Paralegal | -0.0% | 200 | |
| Payroll Specialist | -6.8% | 120 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in Rockford (-14.7%), between recruiters (-13.8%) and executive assistants (-18.9%). The typical role here is at -5.4%, so, measured against the US, sales development representatives cost less in Rockford than the area's general pay level would suggest. Sales development representatives hold 8.7% of the jobs in these 17 roles in Rockford, 11.4% across Illinois and 7.9% nationally. That is close to the national mix.
Other areas in Illinois
Across the 12 areas of Illinois with data for this job, the median runs from $48,730 in the Northwest Illinois nonmetro area to $70,710 in Chicago-Naperville, a gap of $21,980 a year. All 2 areas in Illinois with more sales development representatives than Rockford also pay more, among them Chicago-Naperville, IL-IN ($70,710) and Peoria, IL ($60,530).
| Area | Median | vs Rockford | Jobs |
|---|---|---|---|
| Bloomington, IL | +3.6% | 540 | |
| Champaign-Urbana, IL | +3.5% | 650 | |
| Peoria, IL | +1.4% | 1,210 | |
| Rockford, IL | this area | 980 | |
| Decatur, IL | -0.3% | 290 | |
| Springfield, IL | -0.5% | 730 | |
| Kankakee, IL | -7.2% | 220 |
Rockford against other US metro areas
By number of jobs, Rockford is #152 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Illinois, Elmira and Corvallis pay just above Rockford and Lynchburg and St. Cloud just below. All four are within $100 a year of the median in Rockford. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Rockford | Jobs | Close in |
|---|---|---|---|---|
| Greeley, CO | +26.6% | 980 | jobs | |
| Appleton, WI | +5.2% | 1,010 | jobs | |
| Corvallis, OR | +0.2% | 130 | pay | |
| Elmira, NY | +0.1% | 110 | pay | |
| Rockford, IL | this area | 980 | ||
| Lynchburg, VA | -0.1% | 620 | pay | |
| St. Cloud, MN | -0.1% | 640 | pay | |
| Laredo, TX | -19.6% | 980 | jobs |
Questions
How much does it cost to hire a sales development representative in Rockford, IL?
About $77,058 a year at the median, or $6,422 a month: $59,720 in pay plus about $17,338 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Rockford?
The median was $59,720 a year in the May 2025 BLS survey. The 10th percentile was $35,950, the 90th $120,810, and the middle half earned $43,580 to $84,190.
Is Rockford cheaper than the rest of Illinois for sales development representatives?
Yes, it costs less: a median of $59,720 against $66,900 statewide. The next area up in Illinois is Peoria at $60,530, the next down Decatur at $59,550.
How many sales development representatives work in Rockford?
BLS counts about 980 in the May 2025 survey. That is 1% of the Illinois total of 69,910. Only Chicago-Naperville and Peoria have more in Illinois.
Does a sales development representative cost more than a paralegal in Rockford?
Yes: $20 a year more at the median. The medians are $59,720 and $59,700.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.