Sales Development Representative salary in St. Cloud, MN
St. Cloud is a lower-cost market for sales development representatives: the median of $59,650 a year1 is 20.9% below the Minnesota statewide median of $75,370, and 14.8% below the US median of $69,990. Among US areas it comes in at #250 of 520. BLS counts about 640 people in this job here, 3% of the Minnesota total.
BLS occupation 41-3091, area St. Cloud, MN. Data from the May 2025 release, checked 2026-10-15.
Pay in St. Cloud against Minnesota and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| St. Cloud, MN | $37,940 | $59,650 | $113,090 | |
| Minnesota | $40,810 | $75,370 | $146,200 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in St. Cloud earns $45,760–$76,610. Pay is tightly grouped: the top tenth starts at $113,090, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($68,560) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,850 wide, against $51,350 across Minnesota and $52,810 nationally: employers in St. Cloud pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,940 | $3,162 | $18.24 | $48,955 |
| 25th percentile | $45,760 | $3,813 | $22.00 | $59,045 |
| Median | $59,650 | $4,971 | $28.68 | $76,968 |
| 75th percentile | $76,610 | $6,384 | $36.83 | $98,852 |
| 90th percentile | $113,090 | $9,424 | $54.37 | $145,923 |
An offer at the 75th percentile instead of the median adds $16,960 a year in pay and about $21,884 in employer cost. Going down to the 25th percentile saves $13,890 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in St. Cloud, and the Minnesota statewide median of $75,370 falls there too.
What a hire really costs in St. Cloud
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,318 to the $59,650 median and brings it to $76,968 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in St. Cloud
Of the 17 roles we track in St. Cloud, this one ranks #8 by median pay, between paralegals ($59,890) and payroll specialists ($58,960). Project Coordinator is the highest at $96,390.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +18.0% | 190 | |
| Paralegal | +0.4% | 210 | |
| Sales Development Representative | this role | 640 | |
| Payroll Specialist | -1.2% | 100 | |
| Bookkeeper | -15.2% | 880 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in St. Cloud (-14.8%); data entry specialists come first (+15.5%). The typical role here is at -1.6%, so, measured against the US, sales development representatives cost less in St. Cloud than the area's general pay level would suggest. Sales development representatives hold 7.0% of the jobs in these 17 roles in St. Cloud, 6.6% across Minnesota and 7.9% nationally. That is close to the national mix.
Other areas in Minnesota
Across the 9 areas of Minnesota with data for this job, the median runs from $59,630 in the Northwest Minnesota nonmetro area to $77,120 in Minneapolis-St. Paul, a gap of $17,490 a year. Of the 2 areas in Minnesota with more sales development representatives than St. Cloud, 1 pays less: the Northwest Minnesota nonmetro area ($59,630).
| Area | Median | vs St. Cloud | Jobs |
|---|---|---|---|
| Northeast Minnesota (Nonmetro) | +9.8% | 120 | |
| Southwest Minnesota (Nonmetro) | +4.0% | 320 | |
| Duluth, MN-WI | +3.5% | 520 | |
| Mankato, MN | +2.0% | 220 | |
| Southeast Minnesota (Nonmetro) | +0.6% | 520 | |
| St. Cloud, MN | this area | 640 | |
| Northwest Minnesota (Nonmetro) | -0.0% | 690 |
St. Cloud against other US metro areas
By number of jobs, St. Cloud is #201 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Minnesota, Lynchburg and Rockford pay just above St. Cloud and Tampa-St. Petersburg and Decatur just below. All four are within $100 a year of the median in St. Cloud. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs St. Cloud | Jobs | Close in |
|---|---|---|---|---|
| San Luis Obispo-Paso Robles, CA | +11.9% | 650 | jobs | |
| Champaign-Urbana, IL | +3.7% | 650 | jobs | |
| Columbus, GA-AL | +1.5% | 660 | jobs | |
| Rockford, IL | +0.1% | 980 | pay | |
| Lynchburg, VA | +0.0% | 620 | pay | |
| St. Cloud, MN | this area | 640 | ||
| Tampa-St. Petersburg, FL | -0.1% | 16,050 | pay | |
| Decatur, IL | -0.2% | 290 | pay |
Questions
How much does it cost to hire a sales development representative in St. Cloud, MN?
About $76,968 a year at the median, or $6,414 a month: $59,650 in pay plus about $17,318 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in St. Cloud?
The median was $59,650 a year in the May 2025 BLS survey. The 10th percentile was $37,940, the 90th $113,090, and the middle half earned $45,760 to $76,610.
Is St. Cloud cheaper than the rest of Minnesota for sales development representatives?
Yes, it costs less: a median of $59,650 against $75,370 statewide. The next area up in Minnesota is the Southeast Minnesota nonmetro area at $59,990, the next down the Northwest Minnesota nonmetro area at $59,630.
How many sales development representatives work in St. Cloud?
BLS counts about 640 in the May 2025 survey. That is 3% of the Minnesota total of 19,220. Only Minneapolis-St. Paul and the Northwest Minnesota nonmetro area have more in Minnesota.
Does a sales development representative cost more than a payroll specialist in St. Cloud?
Yes: $690 a year more at the median. The medians are $59,650 and $58,960.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.