Sales Development Representative salary in Peoria, IL
Hiring a sales development representative costs less in Peoria than in Illinois or the country as a whole. The median is $60,530 a year1: 9.5% below the Illinois statewide median of $66,900 and 13.5% below the US median of $69,990. Among US areas it comes in at #216 of 520. About 1,210 sales development representatives work here, 2% of the Illinois total.
BLS occupation 41-3091, area Peoria, IL. Data from the May 2025 release, checked 2026-10-15.
Pay in Peoria against Illinois and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Peoria, IL | $36,680 | $60,530 | $117,820 | |
| Illinois | $38,530 | $66,900 | $154,070 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Peoria earns $43,840–$82,460. Pay is tightly grouped: the top tenth starts at $117,820, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($70,910) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,620 wide, against $50,780 across Illinois and $52,810 nationally: employers in Peoria pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $36,680 | $3,057 | $17.63 | $47,329 |
| 25th percentile | $43,840 | $3,653 | $21.08 | $56,568 |
| Median | $60,530 | $5,044 | $29.10 | $78,103 |
| 75th percentile | $82,460 | $6,872 | $39.64 | $106,400 |
| 90th percentile | $117,820 | $9,818 | $56.64 | $152,026 |
An offer at the 75th percentile instead of the median adds $21,930 a year in pay and about $28,297 in employer cost. Going down to the 25th percentile saves $16,690 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Peoria, and the Illinois statewide median of $66,900 falls there too.
What a hire really costs in Peoria
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,573 to the $60,530 median and brings it to $78,103 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Peoria
Of the 17 roles we track in Peoria, this one ranks #8 by median pay, between paralegals ($61,220) and payroll specialists ($55,100). Project Coordinator is the highest at $123,730.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +5.4% | 270 | |
| Paralegal | +1.1% | 370 | |
| Sales Development Representative | this role | 1,210 | |
| Payroll Specialist | -9.0% | 160 | |
| Bookkeeper | -21.2% | 1,390 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Peoria (-13.5%), between customer support specialists (-11.0%) and executive assistants (-16.7%). The typical role here is at -4.0%, so, measured against the US, sales development representatives cost less in Peoria than the area's general pay level would suggest. Sales development representatives hold 8.1% of the jobs in these 17 roles in Peoria, 11.4% across Illinois and 7.9% nationally. That is close to the national mix.
Other areas in Illinois
Across the 12 areas of Illinois with data for this job, the median runs from $48,730 in the Northwest Illinois nonmetro area to $70,710 in Chicago-Naperville, a gap of $21,980 a year. The one area in Illinois with more sales development representatives, Chicago-Naperville, IL-IN ($70,710), also pays more.
| Area | Median | vs Peoria | Jobs |
|---|---|---|---|
| Chicago-Naperville, IL-IN | +16.8% | 55,730 | |
| Bloomington, IL | +2.2% | 540 | |
| Champaign-Urbana, IL | +2.2% | 650 | |
| Peoria, IL | this area | 1,210 | |
| Rockford, IL | -1.3% | 980 | |
| Decatur, IL | -1.6% | 290 | |
| Springfield, IL | -1.8% | 730 |
Peoria against other US metro areas
By number of jobs, Peoria is #125 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Illinois, Columbus and Farmington pay just above Peoria and Mobile and Oshkosh-Neenah just below. All four are within $150 a year of the median in Peoria. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Peoria | Jobs | Close in |
|---|---|---|---|---|
| Farmington, NM | +0.2% | 170 | pay | |
| Columbus, GA-AL | +0.0% | 660 | pay | |
| Peoria, IL | this area | 1,210 | ||
| Mobile, AL | -0.1% | 1,100 | pay | |
| Oshkosh-Neenah, WI | -0.2% | 570 | pay | |
| Port St. Lucie, FL | -4.2% | 1,200 | jobs | |
| Corpus Christi, TX | -5.0% | 1,220 | jobs | |
| Augusta-Richmond County, GA-SC | -5.3% | 1,230 | jobs |
Questions
How much does it cost to hire a sales development representative in Peoria, IL?
About $78,103 a year at the median, or $6,509 a month: $60,530 in pay plus about $17,573 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Peoria?
The median was $60,530 a year in the May 2025 BLS survey. The 10th percentile was $36,680, the 90th $117,820, and the middle half earned $43,840 to $82,460.
Is Peoria cheaper than the rest of Illinois for sales development representatives?
Yes, it costs less: a median of $60,530 against $66,900 statewide. The next area up in Illinois is Champaign-Urbana at $61,840, the next down Rockford at $59,720.
How many sales development representatives work in Peoria?
BLS counts about 1,210 in the May 2025 survey. That is 2% of the Illinois total of 69,910. Only Chicago-Naperville has more in Illinois.
Does a sales development representative cost more than a payroll specialist in Peoria?
Yes: $5,430 a year more at the median. The medians are $60,530 and $55,100.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.