Sales Development Representative salary in La Crosse-Onalaska, WI-MN

Pay in La Crosse-Onalaska against Wisconsin and the US

The middle half of sales development representatives in La Crosse-Onalaska earns $47,840–$81,020. Pay is tightly grouped: the top tenth starts at $118,030, only 3.1 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($71,060) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,180 wide, against $37,840 across Wisconsin and $52,810 nationally: employers in La Crosse-Onalaska pay within a narrower band.

What to budget for a sales development representative here

An offer at the 75th percentile instead of the median adds $19,590 a year in pay and about $25,277 in employer cost. Going down to the 25th percentile saves $13,590 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in La Crosse-Onalaska, and the Wisconsin statewide median of $64,020 falls there too.

What a hire really costs in La Crosse-Onalaska

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,835 to the $61,430 median and brings it to $79,265 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in La Crosse-Onalaska

Of the 17 roles we track in La Crosse-Onalaska, this one ranks #7 by median pay, between marketing specialists ($61,930) and payroll specialists ($59,460). Project Coordinator is the highest at $94,990.

Measured against the US median, sales development representatives rank #13 of the 17 roles we track in La Crosse-Onalaska (-12.2%), between accountants (-8.4%) and recruiters (-13.9%). The typical role here is at -3.6%, so, measured against the US, sales development representatives cost less in La Crosse-Onalaska than the area's general pay level would suggest. Sales development representatives hold 8.5% of the jobs in these 17 roles in La Crosse-Onalaska, 8.1% across Wisconsin and 7.9% nationally. That is close to the national mix.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $57,610 in the Northwestern Wisconsin nonmetro area to $65,840 in Madison, a gap of $8,230 a year. Of the 6 areas in Wisconsin with more sales development representatives than La Crosse-Onalaska, 1 pays less: the Northeastern Wisconsin nonmetro area ($61,040).

La Crosse-Onalaska against other US metro areas

By number of jobs, La Crosse-Onalaska is #202 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Wisconsin, Lake Havasu City-Kingman and Savannah pay just above La Crosse-Onalaska and Kalamazoo-Portage and Provo-Orem just below. All four are within $210 a year of the median in La Crosse-Onalaska. Of the three markets with about as many sales development representatives, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.