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Sales Development Representative salary in Kalamazoo-Portage, MI

Hiring a sales development representative costs less in Kalamazoo-Portage than in Michigan or the country as a whole. The median is $61,420 a year1: 16.3% below the Michigan statewide median of $73,380 and 12.2% below the US median of $69,990. Nationally it ranks #196 of 520 areas. About 550 sales development representatives work here, 2% of the Michigan total.

$5,118median pay per month in Kalamazoo-Portage
$6,604employer cost per month with benefits
$29.53median pay per hour
550people in this job in Kalamazoo-Portage

BLS occupation 41-3091, area Kalamazoo-Portage, MI. Data from the May 2025 release, checked 2026-10-15.

Pay in Kalamazoo-Portage against Michigan and the US

Range10thMedian90th
Kalamazoo-Portage, MI$38,740$61,420$119,990
Michigan$38,970$73,380$135,720
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of sales development representatives in Kalamazoo-Portage earns $48,060–$87,930. Pay is tightly grouped: the top tenth starts at $119,990, only 3.1 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($71,920) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,870 wide, against $53,780 across Michigan and $52,810 nationally: employers in Kalamazoo-Portage pay within a narrower band.

What to budget for a sales development representative here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$38,740$3,228$18.62$49,987
25th percentile$48,060$4,005$23.11$62,013
Median$61,420$5,118$29.53$79,252
75th percentile$87,930$7,328$42.27$113,458
90th percentile$119,990$9,999$57.69$154,826

Pay climbs faster above the median than below it here: the 75th percentile is $26,510 over the median, the 25th only $13,360 under it. An offer at the 75th percentile adds about $34,206 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Kalamazoo-Portage, and the Michigan statewide median of $73,380 falls there too.

What a hire really costs in Kalamazoo-Portage

At the $61,420 median, a local hire costs about $79,252 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,832 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$79,252local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$65,364difference in year one
82%of the local cost saved

Other roles in Kalamazoo-Portage

Of the 17 roles we track in Kalamazoo-Portage, this one ranks #7 by median pay, between marketing specialists ($61,820) and payroll specialists ($61,270). Project Coordinator is the highest at $97,590.

The 5 roles closest in pay. All 17 roles in Kalamazoo-Portage, MI
RoleMedianvs sales development representativeJobs
Recruiter
$64,560
+5.1%690
Marketing Specialist
$61,820
+0.7%610
Sales Development Representative
$61,420
this role550
Payroll Specialist
$61,270
-0.2%80
Paralegal
$53,090
-13.6%170

Measured against the US median, sales development representatives rank #14 of the 17 roles we track in Kalamazoo-Portage (-12.2%), between accountants (-7.8%) and recruiters (-15.0%). The typical role here is at -7.0%, so, measured against the US, sales development representatives cost less in Kalamazoo-Portage than the area's general pay level would suggest. Sales development representatives hold 5.1% of the jobs in these 17 roles in Kalamazoo-Portage, 6.7% across Michigan and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Michigan

Across the 19 areas of Michigan with data for this job, the median runs from $49,700 in Muskegon-Norton Shores to $76,990 in Detroit-Warren, a gap of $27,290 a year. Of the 5 areas in Michigan with more sales development representatives than Kalamazoo-Portage, 1 pays less: Flint, MI ($61,110).

AreaMedianvs Kalamazoo-PortageJobs
Grand Rapids-Wyoming, MI
$66,340
+8.0%3,210
Monroe, MI
$62,280
+1.4%150
Traverse City, MI
$62,110
+1.1%350
Kalamazoo-Portage, MI
$61,420
this area550
Battle Creek, MI
$61,190
-0.4%240
Flint, MI
$61,110
-0.5%580
Niles, MI
$60,250
-1.9%220

Kalamazoo-Portage against other US metro areas

By number of jobs, Kalamazoo-Portage is #229 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Michigan, La Crosse-Onalaska and Lake Havasu City-Kingman pay just above Kalamazoo-Portage and Provo-Orem and Watertown-Fort Drum just below. All four are within $210 a year of the median in Kalamazoo-Portage. Of the three markets with about as many sales development representatives, two pay more.

Metro areaMedianvs Kalamazoo-PortageJobsClose in
Santa Cruz-Watsonville, CA
$65,600
+6.8%550jobs
Bend, OR
$63,220
+2.9%550jobs
Lake Havasu City-Kingman, AZ
$61,440
+0.0%360pay
La Crosse-Onalaska, WI-MN
$61,430
+0.0%620pay
Kalamazoo-Portage, MI
$61,420
this area550
Provo-Orem, UT
$61,220
-0.3%4,650pay
Watertown-Fort Drum, NY
$61,210
-0.3%150pay
Abilene, TX
$57,800
-5.9%550jobs

Questions

How much does it cost to hire a sales development representative in Kalamazoo-Portage, MI?

About $79,252 a year at the median, or $6,604 a month: $61,420 in pay plus about $17,832 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for sales development representatives in Kalamazoo-Portage?

The median was $61,420 a year in the May 2025 BLS survey. The 10th percentile was $38,740, the 90th $119,990, and the middle half earned $48,060 to $87,930.

Is Kalamazoo-Portage cheaper than the rest of Michigan for sales development representatives?

Yes, it costs less: a median of $61,420 against $73,380 statewide. The next area up in Michigan is Traverse City at $62,110, the next down Battle Creek at $61,190.

How many sales development representatives work in Kalamazoo-Portage?

BLS counts about 550 in the May 2025 survey. That is 2% of the Michigan total of 27,160. 5 areas in Michigan have more; the closest in size is Flint, with about 580.

Does a sales development representative cost more than a payroll specialist in Kalamazoo-Portage?

Yes: $150 a year more at the median. The medians are $61,420 and $61,270.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 41-3091: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.