Sales Development Representative salary and cost of hiring in Wisconsin
The median sales development representative in Wisconsin earned $64,020 a year in May 2025[1], 8.5% below the US median of $69,990. That puts Wisconsin at #23 of 51 states for this job.
BLS occupation 41-3091. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Wisconsin | $39,900 | $64,020 | $123,280 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Wisconsin earns $49,820–$87,660; the top tenth earns $123,280 or more, 3.1 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Wisconsin median that makes about $91,457 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Wisconsin
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Madison, WI | $88,870 | 4,060 | |
| Sheboygan, WI | $87,410 | 240 | |
| Milwaukee-Waukesha, WI | $88,910 | 6,830 | |
| Kenosha, WI | $85,250 | 410 | |
| Green Bay, WI | $85,050 | 1,390 | |
| Fond du Lac, WI | $84,490 | 280 | |
| Racine-Mount Pleasant, WI | $91,220 | 480 | |
| Janesville-Beloit, WI | $91,950 | 360 | |
| Appleton, WI | $87,190 | 1,010 | |
| South Central Wisconsin nonmetropolitan area | $83,510 | 990 | |
| La Crosse-Onalaska, WI-MN | $81,020 | 620 | |
| Northeastern Wisconsin nonmetropolitan area | $81,970 | 1,040 | |
| Oshkosh-Neenah, WI | $78,680 | 570 | |
| Eau Claire, WI | $80,030 | 580 | |
| Wausau, WI | $79,550 | 350 | |
| Western Wisconsin nonmetropolitan area | $77,030 | 390 | |
| Northwestern Wisconsin nonmetropolitan area | $77,580 | 140 |
Madison, WI pays the most ($65,840) and Northwestern Wisconsin nonmetropolitan area the least ($57,610): $8,230 a year apart for the same job.
What a sales development representative does
A sales development representative (SDR) books meetings for the sales team: researches prospects, writes outreach, makes calls and qualifies leads.
Neighbours in the ranking
| State | Median | vs Wisconsin |
|---|---|---|
| North Dakota | +3.2% | |
| Pennsylvania | +0.7% | |
| Wisconsin | +0.0% | |
| Indiana | -0.1% | |
| Maine | -0.2% |
Questions
How much does a sales development representative earn in Wisconsin?
The median was $64,020 a year in the May 2025 BLS survey; the middle half earned $49,820 to $87,660.
What does it cost to employ a sales development representative in Wisconsin?
About $91,457 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Wisconsin do sales development representatives earn the most?
Madison, WI, with a median of $65,840 a year.
Sources
- BLS OEWS May 2025, 41-3091: https://www.bls.gov/oes/current/oes413091.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.