Sales Development Representative salary in Honolulu, HI
Sales development representatives earn more in Honolulu than anywhere else in Hawaii. Expect a median of $61,710 a year1, 5.5% above the Hawaii statewide median of $58,500 and 11.8% below the US median of $69,990. Nationally it ranks #186 of 520 areas. It is the largest market for the job in Hawaii: about 2,430 people, 70% of the Hawaii total.
BLS occupation 41-3091, area Urban Honolulu, HI. Data from the May 2025 release, checked 2026-10-15.
Pay in Honolulu against Hawaii and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Honolulu, HI | $35,490 | $61,710 | $101,100 | |
| Hawaii | $29,670 | $58,500 | $101,100 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Honolulu earns $47,050–$80,880. Pay is tightly grouped: the top tenth starts at $101,100, only 2.8 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($69,370) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,830 wide, against $36,120 across Hawaii and $52,810 nationally: employers in Honolulu pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,490 | $2,958 | $17.06 | $45,794 |
| 25th percentile | $47,050 | $3,921 | $22.62 | $60,710 |
| Median | $61,710 | $5,142 | $29.67 | $79,626 |
| 75th percentile | $80,880 | $6,740 | $38.88 | $104,361 |
| 90th percentile | $101,100 | $8,425 | $48.61 | $130,452 |
The step from the 25th percentile to the median is $14,660 a year; from the median to the 75th it is $19,170, or about $24,735 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Honolulu, and the Hawaii statewide median of $58,500 falls between the 25th percentile and the median.
What a hire really costs in Honolulu
At the $61,710 median, a local hire costs about $79,626 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,916 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Honolulu
Of the 17 roles we track in Honolulu, this one ranks #8 by median pay, between paralegals ($62,840) and payroll specialists ($60,810). Executive Assistant is the highest at $80,600.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +2.1% | 7,220 | |
| Paralegal | +1.8% | 880 | |
| Sales Development Representative | this role | 2,430 | |
| Payroll Specialist | -1.5% | 530 | |
| Administrative Assistant | -18.9% | 5,130 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in Honolulu (-11.8%), between accountants (-10.4%) and marketing specialists (-20.0%). The typical role here is at -0.3%, so, measured against the US, sales development representatives cost less in Honolulu than the area's general pay level would suggest. Sales development representatives hold 6.1% of the jobs in these 17 roles in Honolulu, 6.4% across Hawaii and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Hawaii
Across the 3 areas of Hawaii with data for this job, the median runs from $40,490 in the Hawaii-Kauai nonmetro area to $61,710 in Honolulu, a gap of $21,220 a year. No other area in Hawaii has as many sales development representatives, and both others pay less.
| Area | Median | vs Honolulu | Jobs |
|---|---|---|---|
| Honolulu, HI | this area | 2,430 | |
| Kahului-Wailuku, HI | -13.2% | 440 | |
| Hawaii-Kauai (Nonmetro) | -34.4% | 550 |
Honolulu against other US metro areas
By number of jobs, Honolulu is #70 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Hawaii, Duluth and Lincoln pay just above Honolulu and New Orleans-Metairie and Dayton-Kettering just below. All four are within $80 a year of the median in Honolulu. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Honolulu | Jobs | Close in |
|---|---|---|---|---|
| Des Moines-West Des Moines, IA | +6.2% | 2,400 | jobs | |
| Lincoln, NE | +0.1% | 1,050 | pay | |
| Duluth, MN-WI | +0.0% | 520 | pay | |
| Honolulu, HI | this area | 2,430 | ||
| New Orleans-Metairie, LA | -0.1% | 2,200 | pay | |
| Dayton-Kettering, OH | -0.1% | 2,270 | pay | |
| Knoxville, TN | -3.7% | 2,360 | jobs | |
| Akron, OH | -5.9% | 2,380 | jobs |
Questions
How much does it cost to hire a sales development representative in Honolulu, HI?
About $79,626 a year at the median, or $6,635 a month: $61,710 in pay plus about $17,916 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Honolulu?
The median was $61,710 a year in the May 2025 BLS survey. The 10th percentile was $35,490, the 90th $101,100, and the middle half earned $47,050 to $80,880.
Is Honolulu the most expensive area in Hawaii for sales development representatives?
Yes. Its median of $61,710 is the highest of 3 areas in Hawaii. Kahului-Wailuku comes next at $53,540.
How many sales development representatives work in Honolulu?
BLS counts about 2,430 in the May 2025 survey. That is 70% of the Hawaii total of 3,450. No other area in Hawaii has as many.
Does a sales development representative cost more than a payroll specialist in Honolulu?
Yes: $900 a year more at the median. The medians are $61,710 and $60,810.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.