Sales Development Representative salary in the Hawaii-Kauai nonmetro area
Of the 3 areas in Hawaii with BLS pay data for this job, the Hawaii-Kauai nonmetro area has the lowest median: $40,490 a year1. That is 30.8% below the Hawaii statewide median of $58,500, and 42.1% below the US median of $69,990. Only 4 of 520 US areas pay less for this job. BLS counts about 550 people in this job here, 16% of the Hawaii total.
BLS occupation 41-3091, area Hawaii / Kauai nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Hawaii-Kauai nonmetro area against Hawaii and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Hawaii-Kauai (Nonmetro) | $29,120 | $40,490 | $94,280 | |
| Hawaii | $29,670 | $58,500 | $101,100 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Hawaii-Kauai nonmetro area earns $29,950–$61,420. Pay is tightly grouped: the top tenth starts at $94,280, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($51,070) is 26% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,470 wide, against $36,120 across Hawaii and $52,810 nationally: employers in the Hawaii-Kauai nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $29,120 | $2,427 | $14.00 | $37,574 |
| 25th percentile | $29,950 | $2,496 | $14.40 | $38,645 |
| Median | $40,490 | $3,374 | $19.47 | $52,245 |
| 75th percentile | $61,420 | $5,118 | $29.53 | $79,252 |
| 90th percentile | $94,280 | $7,857 | $45.33 | $121,652 |
Pay climbs faster above the median than below it here: the 75th percentile is $20,930 over the median, the 25th only $10,540 under it. An offer at the 75th percentile adds about $27,006 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 75th and 90th percentiles in the Hawaii-Kauai nonmetro area, and the Hawaii statewide median of $58,500 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local sales development representatives earn.
What a hire really costs in the Hawaii-Kauai nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $11,755 to the $40,490 median and brings it to $52,245 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Hawaii-Kauai nonmetro area
Sales development representatives have the lowest median of the 15 roles we track in the Hawaii-Kauai nonmetro area; project coordinators have the highest, at $75,440.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Medical Administrative Assistant | +17.7% | 270 | |
| HR Assistant | +16.4% | 40 | |
| Marketing Specialist | +9.5% | 230 | |
| Virtual Receptionist | +5.9% | 620 | |
| Sales Development Representative | this role | 550 |
Measured against the US median, sales development representatives rank #14 of the 15 roles we track in the Hawaii-Kauai nonmetro area (-42.1%), between project coordinators (-26.3%) and marketing specialists (-43.7%). The typical role here is at -2.8%, so, measured against the US, sales development representatives cost less in the Hawaii-Kauai nonmetro area than the area's general pay level would suggest. Sales development representatives hold 7.0% of the jobs in these 15 roles in the Hawaii-Kauai nonmetro area, 6.4% across Hawaii and 8.0% nationally. That is close to the national mix.
Other areas in Hawaii
Across the 3 areas of Hawaii with data for this job, the median runs from $40,490 in the Hawaii-Kauai nonmetro area to $61,710 in Honolulu, a gap of $21,220 a year. The one area in Hawaii with more sales development representatives, Honolulu, HI ($61,710), also pays more.
| Area | Median | vs the Hawaii-Kauai nonmetro area | Jobs |
|---|---|---|---|
| Honolulu, HI | +52.4% | 2,430 | |
| Kahului-Wailuku, HI | +32.2% | 440 | |
| Hawaii-Kauai (Nonmetro) | this area | 550 |
the Hawaii-Kauai nonmetro area against other US metro areas
By number of jobs, the Hawaii-Kauai nonmetro area is #231 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Hawaii, Grand Forks and Wheeling pay just above the Hawaii-Kauai nonmetro area and Hot Springs just below. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs the Hawaii-Kauai nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Bend, OR | +56.1% | 550 | jobs | |
| Kalamazoo-Portage, MI | +51.7% | 550 | jobs | |
| Abilene, TX | +42.8% | 550 | jobs | |
| Wheeling, WV-OH | +9.2% | 160 | pay | |
| Grand Forks, ND-MN | +8.5% | 150 | pay | |
| Hawaii-Kauai (Nonmetro) | this area | 550 | ||
| Hot Springs, AR | -1.1% | 160 | pay |
Questions
How much does it cost to hire a sales development representative in Hawaii-Kauai (Nonmetro)?
About $52,245 a year at the median, or $4,354 a month: $40,490 in pay plus about $11,755 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Hawaii-Kauai nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $40,490 a year in the May 2025 BLS survey. The 10th percentile was $29,120, the 90th $94,280, and the middle half earned $29,950 to $61,420.
Is the Hawaii-Kauai nonmetro area the cheapest area in Hawaii for sales development representatives?
Yes. Its median of $40,490 is the lowest of 3 areas in Hawaii. Kahului-Wailuku is next at $53,540.
How many sales development representatives work in the Hawaii-Kauai nonmetro area?
BLS counts about 550 in the May 2025 survey. That is 16% of the Hawaii total of 3,450. Only Honolulu has more in Hawaii.
Does a sales development representative cost more than a virtual receptionist in the Hawaii-Kauai nonmetro area?
No: $2,380 a year less at the median. The medians are $40,490 and $42,870.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.