Sales Development Representative salary in Des Moines-West Des Moines, IA
Des Moines-West Des Moines pays sales development representatives more than Iowa as a whole but less than the country. The median is $65,510 a year1: 5.0% above the Iowa statewide median of $62,420 and 6.4% below the US median of $69,990. That is in the top quarter of US areas (#99 of 520). With about 2,400 sales development representatives, 37% of the Iowa total, no area in Iowa employs more.
BLS occupation 41-3091, area Des Moines-West Des Moines, IA. Data from the May 2025 release, checked 2026-10-15.
Pay in Des Moines-West Des Moines against Iowa and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Des Moines-West Des Moines, IA | $36,360 | $65,510 | $125,420 | |
| Iowa | $35,700 | $62,420 | $119,060 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Des Moines-West Des Moines earns $46,390–$92,290. Pay is tightly grouped: the top tenth starts at $125,420, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($73,280) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $45,900 wide, between the figure for Iowa ($41,270) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $36,360 | $3,030 | $17.48 | $46,916 |
| 25th percentile | $46,390 | $3,866 | $22.30 | $59,858 |
| Median | $65,510 | $5,459 | $31.50 | $84,529 |
| 75th percentile | $92,290 | $7,691 | $44.37 | $119,084 |
| 90th percentile | $125,420 | $10,452 | $60.30 | $161,832 |
The step from the 25th percentile to the median is $19,120 a year; from the median to the 75th it is $26,780, or about $34,555 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Des Moines-West Des Moines, and the Iowa statewide median of $62,420 falls between the 25th percentile and the median.
What a hire really costs in Des Moines-West Des Moines
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $19,019 to the $65,510 median and brings it to $84,529 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Des Moines-West Des Moines
Of the 17 roles we track in Des Moines-West Des Moines, this one ranks #6 by median pay, between recruiters ($71,600) and executive assistants ($64,990). Project Coordinator is the highest at $101,150.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +9.4% | 3,100 | |
| Recruiter | +9.3% | 2,450 | |
| Sales Development Representative | this role | 2,400 | |
| Executive Assistant | -0.8% | 1,740 | |
| Paralegal | -8.3% | 1,190 |
Measured against the US median, sales development representatives rank #14 of the 17 roles we track in Des Moines-West Des Moines (-6.4%), between recruiters (-5.7%) and e-commerce order specialists (-6.8%). The typical role here is at -1.1%, so, measured against the US, sales development representatives cost less in Des Moines-West Des Moines than the area's general pay level would suggest. Sales development representatives hold 5.3% of the jobs in these 17 roles in Des Moines-West Des Moines, 4.8% across Iowa and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Iowa
Across the 12 areas of Iowa with data for this job, the median runs from $47,120 in the Southwest Iowa nonmetro area to $67,360 in Cedar Rapids, a gap of $20,240 a year. No other area in Iowa has as many sales development representatives, and 10 of the other 11 pay less.
| Area | Median | vs Des Moines-West Des Moines | Jobs |
|---|---|---|---|
| Cedar Rapids, IA | +2.8% | 790 | |
| Des Moines-West Des Moines, IA | this area | 2,400 | |
| Ames, IA | -3.5% | 220 | |
| Southeast Iowa (Nonmetro) | -4.7% | 450 | |
| Iowa City, IA | -5.1% | 330 | |
| Dubuque, IA | -5.4% | 210 | |
| Waterloo-Cedar Falls, IA | -12.4% | 280 |
Des Moines-West Des Moines against other US metro areas
By number of jobs, Des Moines-West Des Moines is #71 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Iowa, Santa Cruz-Watsonville and Sheboygan pay just above Des Moines-West Des Moines and Kennewick-Richland and Utica-Rome just below. All four are within $380 a year of the median in Des Moines-West Des Moines. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Des Moines-West Des Moines | Jobs | Close in |
|---|---|---|---|---|
| Sheboygan, WI | +0.2% | 240 | pay | |
| Santa Cruz-Watsonville, CA | +0.1% | 550 | pay | |
| Des Moines-West Des Moines, IA | this area | 2,400 | ||
| Kennewick-Richland, WA | -0.2% | 490 | pay | |
| Utica-Rome, NY | -0.6% | 440 | pay | |
| Honolulu, HI | -5.8% | 2,430 | jobs | |
| Knoxville, TN | -9.3% | 2,360 | jobs | |
| Akron, OH | -11.4% | 2,380 | jobs |
Questions
How much does it cost to hire a sales development representative in Des Moines-West Des Moines, IA?
About $84,529 a year at the median, or $7,044 a month: $65,510 in pay plus about $19,019 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Des Moines-West Des Moines?
Pay here is higher than in three quarters of US areas. The median was $65,510 a year in the May 2025 BLS survey. The 10th percentile was $36,360, the 90th $125,420, and the middle half earned $46,390 to $92,290.
Is Des Moines-West Des Moines cheaper than the rest of Iowa for sales development representatives?
No, it costs more: a median of $65,510 against $62,420 statewide. The next area up in Iowa is Cedar Rapids at $67,360, the next down Ames at $63,230.
How many sales development representatives work in Des Moines-West Des Moines?
BLS counts about 2,400 in the May 2025 survey. That is 37% of the Iowa total of 6,530. No other area in Iowa has as many.
Does a sales development representative cost more than an executive assistant in Des Moines-West Des Moines?
Yes: $520 a year more at the median. The medians are $65,510 and $64,990.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.