Sales Development Representative salary in Kennewick-Richland, WA
Kennewick-Richland is a lower-cost market for sales development representatives: the median of $65,370 a year1 is 18.2% below the Washington statewide median of $79,920, and 6.6% below the US median of $69,990. That is in the top quarter of US areas (#101 of 520). BLS counts about 490 people in this job here, 3% of the Washington total.
BLS occupation 41-3091, area Kennewick-Richland, WA. Data from the May 2025 release, checked 2026-10-15.
Pay in Kennewick-Richland against Washington and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Kennewick-Richland, WA | $42,040 | $65,370 | $119,340 | |
| Washington | $45,840 | $79,920 | $149,990 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Kennewick-Richland earns $48,880–$94,170. Pay is tightly grouped: the top tenth starts at $119,340, only 2.8 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($75,470) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $45,290 wide, against $47,960 across Washington and $52,810 nationally: employers in Kennewick-Richland pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $42,040 | $3,503 | $20.21 | $54,245 |
| 25th percentile | $48,880 | $4,073 | $23.50 | $63,071 |
| Median | $65,370 | $5,448 | $31.43 | $84,348 |
| 75th percentile | $94,170 | $7,848 | $45.27 | $121,510 |
| 90th percentile | $119,340 | $9,945 | $57.38 | $153,987 |
Pay climbs faster above the median than below it here: the 75th percentile is $28,800 over the median, the 25th only $16,490 under it. An offer at the 75th percentile adds about $37,161 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Kennewick-Richland, and the Washington statewide median of $79,920 falls there too.
What a hire really costs in Kennewick-Richland
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,978 to the $65,370 median and brings it to $84,348 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Kennewick-Richland
Of the 16 roles we track in Kennewick-Richland, this one ranks #7 by median pay, between office managers ($75,640) and paralegals ($62,500). Project Coordinator is the highest at $125,940.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +17.1% | 370 | |
| Office Manager | +15.7% | 1,180 | |
| Sales Development Representative | this role | 490 | |
| Paralegal | -4.4% | 270 | |
| Payroll Specialist | -4.5% | 110 |
Measured against the US median, this job is the lowest paid of the 16 roles we track in Kennewick-Richland (-6.6%); project coordinators come first (+23.1%). The typical role here is at +7.1%, so, measured against the US, sales development representatives cost less in Kennewick-Richland than the area's general pay level would suggest. Sales development representatives hold 4.4% of the jobs in these 16 roles in Kennewick-Richland, 5.6% across Washington and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Washington
Across the 13 areas of Washington with data for this job, the median runs from $57,680 in Yakima to $82,540 in Seattle-Tacoma, a gap of $24,860 a year. All 3 areas in Washington with more sales development representatives than Kennewick-Richland also pay more, among them Seattle-Tacoma, WA ($82,540) and Spokane-Spokane Valley, WA ($69,950).
| Area | Median | vs Kennewick-Richland | Jobs |
|---|---|---|---|
| Eastern Washington (Nonmetro) | +9.0% | 240 | |
| Western Washington (Nonmetro) | +8.3% | 410 | |
| Spokane-Spokane Valley, WA | +7.0% | 1,240 | |
| Kennewick-Richland, WA | this area | 490 | |
| Wenatchee-East Wenatchee, WA | -1.1% | 190 | |
| Walla Walla, WA | -1.3% | 50 | |
| Yakima, WA | -11.8% | 290 |
Kennewick-Richland against other US metro areas
By number of jobs, Kennewick-Richland is #250 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Washington, Des Moines-West Des Moines and Santa Cruz-Watsonville pay just above Kennewick-Richland and Utica-Rome and Barnstable Town just below. All four are within $280 a year of the median in Kennewick-Richland. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Kennewick-Richland | Jobs | Close in |
|---|---|---|---|---|
| Burlington-South Burlington, VT | +21.9% | 500 | jobs | |
| Grand Junction, CO | +1.9% | 490 | jobs | |
| Santa Cruz-Watsonville, CA | +0.4% | 550 | pay | |
| Des Moines-West Des Moines, IA | +0.2% | 2,400 | pay | |
| Kennewick-Richland, WA | this area | 490 | ||
| Utica-Rome, NY | -0.4% | 440 | pay | |
| Barnstable Town, MA | -0.4% | 570 | pay | |
| Daphne-Fairhope, AL | -15.6% | 490 | jobs |
Questions
How much does it cost to hire a sales development representative in Kennewick-Richland, WA?
About $84,348 a year at the median, or $7,029 a month: $65,370 in pay plus about $18,978 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Kennewick-Richland?
Pay here is higher than in three quarters of US areas. The median was $65,370 a year in the May 2025 BLS survey. The 10th percentile was $42,040, the 90th $119,340, and the middle half earned $48,880 to $94,170.
Is Kennewick-Richland cheaper than the rest of Washington for sales development representatives?
Yes, it costs less: a median of $65,370 against $79,920 statewide. The next area up in Washington is Spokane-Spokane Valley at $69,950, the next down Wenatchee-East Wenatchee at $64,640.
How many sales development representatives work in Kennewick-Richland?
BLS counts about 490 in the May 2025 survey. That is 3% of the Washington total of 18,950. 3 areas in Washington have more; the closest in size is Olympia-Lacey, with about 560.
Does a sales development representative cost more than a paralegal in Kennewick-Richland?
Yes: $2,870 a year more at the median. The medians are $65,370 and $62,500.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.