Marketing Specialist salary in the Western Wisconsin nonmetro area

Pay in the Western Wisconsin nonmetro area against Wisconsin and the US

The middle half of marketing specialists in the Western Wisconsin nonmetro area earns $47,020–$75,850. Pay is tightly grouped: the top tenth starts at $91,990, only 2.3 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $28,830 wide, against $37,110 across Wisconsin and $49,960 nationally: employers in the Western Wisconsin nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $15,030 a year in pay and about $19,394 in employer cost. Going down to the 25th percentile saves $13,800 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Western Wisconsin nonmetro area, and the Wisconsin statewide median of $64,800 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the Western Wisconsin nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,657 to the $60,820 median and brings it to $78,477 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Western Wisconsin nonmetro area

Of the 17 roles we track in the Western Wisconsin nonmetro area, this one ranks #6 by median pay, between office managers ($66,930) and sales development representatives ($58,140). Project Coordinator is the highest at $84,420.

Measured against the US median, this job is the lowest paid of the 17 roles we track in the Western Wisconsin nonmetro area (-22.8%); virtual receptionists come first (+4.0%). The typical role here is at -3.7%, so, measured against the US, marketing specialists cost less in the Western Wisconsin nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.9% of the jobs in these 17 roles in the Western Wisconsin nonmetro area, 5.5% across Wisconsin and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $55,580 in the Northwestern Wisconsin nonmetro area to $73,880 in Milwaukee-Waukesha, a gap of $18,300 a year. All 10 areas in Wisconsin with more marketing specialists than the Western Wisconsin nonmetro area also pay more, among them Milwaukee-Waukesha, WI ($73,880) and Madison, WI ($67,990).

the Western Wisconsin nonmetro area against other US metro areas

By number of jobs, the Western Wisconsin nonmetro area is #255 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Wisconsin, Ocala and Sebastian-Vero Beach pay just above the Western Wisconsin nonmetro area and Victoria and Paducah just below. All four are within $100 a year of the median in the Western Wisconsin nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.