Marketing Specialist salary in Killeen-Temple, TX
Killeen-Temple is a lower-cost market for marketing specialists: the median of $58,990 a year1 is 18.7% below the Texas statewide median of $72,520, and 25.1% below the US median of $78,760. Nationally it ranks #382 of 516 areas. BLS counts about 340 people in this job here.
BLS occupation 13-1161, area Killeen-Temple, TX. Data from the May 2025 release, checked 2026-10-15.
Pay in Killeen-Temple against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Killeen-Temple, TX | $35,220 | $58,990 | $119,270 | |
| Texas | $37,640 | $72,520 | $135,710 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $119,270, 3.4 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Killeen-Temple earns $44,970–$81,040. The mean ($67,340) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $36,070 wide, against $46,260 across Texas and $49,960 nationally: employers in Killeen-Temple pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,220 | $2,935 | $16.93 | $45,445 |
| 25th percentile | $44,970 | $3,748 | $21.62 | $58,026 |
| Median | $58,990 | $4,916 | $28.36 | $76,116 |
| 75th percentile | $81,040 | $6,753 | $38.96 | $104,568 |
| 90th percentile | $119,270 | $9,939 | $57.34 | $153,897 |
Pay climbs faster above the median than below it here: the 75th percentile is $22,050 over the median, the 25th only $14,020 under it. An offer at the 75th percentile adds about $28,452 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Killeen-Temple, and the Texas statewide median of $72,520 falls there too.
What a hire really costs in Killeen-Temple
At the $58,990 median, a local hire costs about $76,116 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,126 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Killeen-Temple
Of the 17 roles we track in Killeen-Temple, this one ranks #5 by median pay, between executive assistants ($61,030) and office managers ($58,980). Project Coordinator is the highest at $90,120.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +19.0% | 720 | |
| Executive Assistant | +3.5% | 300 | |
| Marketing Specialist | this role | 340 | |
| Office Manager | -0.0% | 1,430 | |
| Paralegal | -0.0% | 220 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Killeen-Temple (-25.1%), between executive assistants (-20.3%) and sales development representatives (-30.9%). The typical role here is at -11.9%, so, measured against the US, marketing specialists cost less in Killeen-Temple than the area's general pay level would suggest. Marketing specialists hold 2.6% of the jobs in these 17 roles in Killeen-Temple, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Texas
Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. Of the 13 areas in Texas with more marketing specialists than Killeen-Temple, 8 pay less, the largest of them El Paso, TX ($50,680), McAllen-Edinburg, TX ($48,350) and the North Region of Texas nonmetro area ($58,360).
| Area | Median | vs Killeen-Temple | Jobs |
|---|---|---|---|
| Amarillo, TX | +4.1% | 310 | |
| Victoria, TX | +3.0% | 70 | |
| Sherman-Denison, TX | +1.6% | 130 | |
| Killeen-Temple, TX | this area | 340 | |
| Abilene, TX | -0.0% | 190 | |
| Longview, TX | -0.3% | 270 | |
| North Region of Texas (Nonmetro) | -1.1% | 550 |
Killeen-Temple against other US metro areas
By number of jobs, Killeen-Temple is #252 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Texas, Sebring and Ogden pay just above Killeen-Temple and Fort Smith and Saginaw just below. All four are within $150 a year of the median in Killeen-Temple. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs Killeen-Temple | Jobs | Close in |
|---|---|---|---|---|
| Bremerton-Silverdale, WA | +29.2% | 340 | jobs | |
| Binghamton, NY | +12.4% | 340 | jobs | |
| Traverse City, MI | +0.8% | 340 | jobs | |
| Ogden, UT | +0.3% | 1,380 | pay | |
| Sebring, FL | +0.1% | 70 | pay | |
| Killeen-Temple, TX | this area | 340 | ||
| Fort Smith, AR-OK | -0.0% | 290 | pay | |
| Saginaw, MI | -0.2% | 320 | pay |
Questions
How much does it cost to hire a marketing specialist in Killeen-Temple, TX?
About $76,116 a year at the median, or $6,343 a month: $58,990 in pay plus about $17,126 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Killeen-Temple?
The median was $58,990 a year in the May 2025 BLS survey. The 10th percentile was $35,220, the 90th $119,270, and the middle half earned $44,970 to $81,040.
Is Killeen-Temple cheaper than the rest of Texas for marketing specialists?
Yes, it costs less: a median of $58,990 against $72,520 statewide. The next area up in Texas is Sherman-Denison at $59,950, the next down Abilene at $58,980.
How many marketing specialists work in Killeen-Temple?
BLS counts about 340 in the May 2025 survey. 13 areas in Texas have more; the closest in size is Waco, with about 360.
Does a marketing specialist cost more than an office manager in Killeen-Temple?
Yes: $10 a year more at the median. The medians are $58,990 and $58,980.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.