Marketing Specialist salary in Janesville-Beloit, WI

Pay in Janesville-Beloit against Wisconsin and the US

The middle half of marketing specialists in Janesville-Beloit earns $49,360–$80,690. Pay is tightly grouped: the top tenth starts at $102,940, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($70,160) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,330 wide, against $37,110 across Wisconsin and $49,960 nationally: employers in Janesville-Beloit pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $18,210 a year in pay and about $23,497 in employer cost. Going down to the 25th percentile saves $13,120 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Janesville-Beloit, and the Wisconsin statewide median of $64,800 falls there too.

What a hire really costs in Janesville-Beloit

At the $62,480 median, a local hire costs about $80,619 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,139 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Janesville-Beloit

Of the 17 roles we track in Janesville-Beloit, this one ranks #7 by median pay, between executive assistants ($62,680) and payroll specialists ($58,500). Project Coordinator is the highest at $92,280.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Janesville-Beloit (-20.7%); office managers come first (+3.8%). The typical role here is at -7.0%, so, measured against the US, marketing specialists cost less in Janesville-Beloit than the area's general pay level would suggest. Marketing specialists hold 4.7% of the jobs in these 17 roles in Janesville-Beloit, 5.5% across Wisconsin and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $55,580 in the Northwestern Wisconsin nonmetro area to $73,880 in Milwaukee-Waukesha, a gap of $18,300 a year. Of the 11 areas in Wisconsin with more marketing specialists than Janesville-Beloit, 5 pay less, the largest of them the South Central Wisconsin nonmetro area ($61,250), the Northeastern Wisconsin nonmetro area ($61,550) and Eau Claire, WI ($61,990).

Janesville-Beloit against other US metro areas

By number of jobs, Janesville-Beloit is #292 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Wisconsin, Lawton and Norwich-New London pay just above Janesville-Beloit and Jefferson City and Kokomo just below. All four are within $220 a year of the median in Janesville-Beloit. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-13.