Marketing Specialist salary in Logan, UT-ID
Logan is a lower-cost market for marketing specialists: the median of $61,540 a year1 is 1.7% below the Utah statewide median of $62,630, and 21.9% below the US median of $78,760. Among US areas it comes in at #307 of 516. About 360 marketing specialists work here.
BLS occupation 13-1161, area Logan, UT-ID. Data from the May 2025 release, checked 2026-10-15.
Pay in Logan against Utah and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Logan, UT-ID | $37,050 | $61,540 | $104,750 | |
| Utah | $38,380 | $62,630 | $120,410 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Logan earns $46,360–$77,710. Pay is tightly grouped: the top tenth starts at $104,750, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $31,350 wide, against $39,440 across Utah and $49,960 nationally: employers in Logan pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,050 | $3,088 | $17.81 | $47,806 |
| 25th percentile | $46,360 | $3,863 | $22.29 | $59,819 |
| Median | $61,540 | $5,128 | $29.59 | $79,406 |
| 75th percentile | $77,710 | $6,476 | $37.36 | $100,271 |
| 90th percentile | $104,750 | $8,729 | $50.36 | $135,161 |
The step from the 25th percentile to the median is $15,180 a year; from the median to the 75th it is $16,170, or about $20,865 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Logan, and the Utah statewide median of $62,630 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in Logan
At the $61,540 median, a local hire costs about $79,406 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,866 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Logan
Of the 15 roles we track in Logan, this one ranks #5 by median pay, between office managers ($63,580) and payroll specialists ($53,300). Project Coordinator is the highest at $100,340.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +5.6% | 260 | |
| Office Manager | +3.3% | 880 | |
| Marketing Specialist | this role | 360 | |
| Payroll Specialist | -13.4% | 40 | |
| Executive Assistant | -14.3% | 170 |
Measured against the US median, marketing specialists rank #12 of the 15 roles we track in Logan (-21.9%), between customer support specialists (-16.6%) and paralegals (-26.4%). The typical role here is at -14.0%, so, measured against the US, marketing specialists cost less in Logan than the area's general pay level would suggest. Marketing specialists hold 5.6% of the jobs in these 15 roles in Logan, 7.5% across Utah and 5.7% nationally. That is close to the national mix.
Other areas in Utah
Across the 7 areas of Utah with data for this job, the median runs from $58,230 in the High Desert Utah nonmetro area to $64,670 in Salt Lake City-Murray, a gap of $6,440 a year. Of the 6 areas in Utah with more marketing specialists than Logan, 4 pay less, the largest of them Ogden, UT ($59,140), St. George, UT ($58,310) and the Wasatch Front Fringe Utah nonmetro area ($60,120).
| Area | Median | vs Logan | Jobs |
|---|---|---|---|
| Salt Lake City-Murray, UT | +5.1% | 8,250 | |
| Provo-Orem, UT | +2.3% | 3,270 | |
| Logan, UT-ID | this area | 360 | |
| Wasatch Front Fringe Utah (Nonmetro) | -2.3% | 410 | |
| Ogden, UT | -3.9% | 1,380 | |
| St. George, UT | -5.2% | 450 | |
| High Desert Utah (Nonmetro) | -5.4% | 380 |
Logan against other US metro areas
By number of jobs, Logan is #238 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Utah, Lima and Cleveland pay just above Logan and Amarillo and Minot just below. All four are within $230 a year of the median in Logan. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Logan | Jobs | Close in |
|---|---|---|---|---|
| Medford, OR | +4.9% | 360 | jobs | |
| Cleveland, TN | +0.1% | 130 | pay | |
| Lima, OH | +0.0% | 130 | pay | |
| Logan, UT-ID | this area | 360 | ||
| Amarillo, TX | -0.3% | 310 | pay | |
| Minot, ND | -0.4% | 100 | pay | |
| Fayetteville, NC | -6.2% | 360 | jobs | |
| Lubbock, TX | -14.2% | 360 | jobs |
Questions
How much does it cost to hire a marketing specialist in Logan, UT-ID?
About $79,406 a year at the median, or $6,617 a month: $61,540 in pay plus about $17,866 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Logan?
The median was $61,540 a year in the May 2025 BLS survey. The 10th percentile was $37,050, the 90th $104,750, and the middle half earned $46,360 to $77,710.
Is Logan cheaper than the rest of Utah for marketing specialists?
Yes, it costs less: a median of $61,540 against $62,630 statewide. The next area up in Utah is Provo-Orem at $62,960, the next down the Wasatch Front Fringe Utah nonmetro area at $60,120.
How many marketing specialists work in Logan?
BLS counts about 360 in the May 2025 survey. 6 areas in Utah have more; the closest in size is the High Desert Utah nonmetro area, with about 380.
Does a marketing specialist cost more than a payroll specialist in Logan?
Yes: $8,240 a year more at the median. The medians are $61,540 and $53,300.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.