Marketing Specialist salary in Eugene-Springfield, OR
Eugene-Springfield is a lower-cost market for marketing specialists: the median of $64,520 a year1 is 18.5% below the Oregon statewide median of $79,150, and 18.1% below the US median of $78,760. Nationally it ranks #207 of 516 areas. BLS counts about 630 people in this job here, 6% of the Oregon total.
BLS occupation 13-1161, area Eugene-Springfield, OR. Data from the May 2025 release, checked 2026-10-15.
Pay in Eugene-Springfield against Oregon and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Eugene-Springfield, OR | $42,810 | $64,520 | $103,550 | |
| Oregon | $48,060 | $79,150 | $151,800 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Eugene-Springfield earns $51,540–$82,510. Pay is tightly grouped: the top tenth starts at $103,550, only 2.4 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($71,570) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,970 wide, against $47,130 across Oregon and $49,960 nationally: employers in Eugene-Springfield pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $42,810 | $3,568 | $20.58 | $55,239 |
| 25th percentile | $51,540 | $4,295 | $24.78 | $66,503 |
| Median | $64,520 | $5,377 | $31.02 | $83,252 |
| 75th percentile | $82,510 | $6,876 | $39.67 | $106,465 |
| 90th percentile | $103,550 | $8,629 | $49.78 | $133,613 |
The step from the 25th percentile to the median is $12,980 a year; from the median to the 75th it is $17,990, or about $23,213 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Eugene-Springfield, and the Oregon statewide median of $79,150 falls there too.
What a hire really costs in Eugene-Springfield
At the $64,520 median, a local hire costs about $83,252 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $18,732 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Eugene-Springfield
Of the 17 roles we track in Eugene-Springfield, this one ranks #6 by median pay, between recruiters ($69,390) and sales development representatives ($60,090). Project Coordinator is the highest at $93,880.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +8.0% | 490 | |
| Recruiter | +7.5% | 730 | |
| Marketing Specialist | this role | 630 | |
| Sales Development Representative | -6.9% | 740 | |
| Payroll Specialist | -11.3% | 220 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Eugene-Springfield (-18.1%); data entry specialists come first (+6.9%). The typical role here is at -2.0%, so, measured against the US, marketing specialists cost less in Eugene-Springfield than the area's general pay level would suggest. Marketing specialists hold 4.4% of the jobs in these 17 roles in Eugene-Springfield, 5.9% across Oregon and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Oregon
Across the 11 areas of Oregon with data for this job, the median runs from $61,740 in the Coast Oregon nonmetro area to $85,350 in Portland-Vancouver, a gap of $23,610 a year. The one area in Oregon with more marketing specialists, Portland-Vancouver, OR-WA ($85,350), also pays more.
| Area | Median | vs Eugene-Springfield | Jobs |
|---|---|---|---|
| Grants Pass, OR | +1.7% | 70 | |
| Corvallis, OR | +0.3% | 160 | |
| Medford, OR | +0.1% | 360 | |
| Eugene-Springfield, OR | this area | 630 | |
| Eastern Oregon (Nonmetro) | -0.4% | 170 | |
| Salem, OR | -0.6% | 590 | |
| Albany, OR | -3.2% | 100 |
Eugene-Springfield against other US metro areas
By number of jobs, Eugene-Springfield is #144 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Oregon, Gainesville and Salt Lake City-Murray pay just above Eugene-Springfield and Monroe and Hagerstown-Martinsburg just below. All four are within $150 a year of the median in Eugene-Springfield. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs Eugene-Springfield | Jobs | Close in |
|---|---|---|---|---|
| Olympia-Lacey, WA | +23.9% | 620 | jobs | |
| Port St. Lucie, FL | +10.5% | 620 | jobs | |
| Salt Lake City-Murray, UT | +0.2% | 8,250 | pay | |
| Gainesville, GA | +0.1% | 290 | pay | |
| Eugene-Springfield, OR | this area | 630 | ||
| Monroe, MI | -0.0% | 140 | pay | |
| Hagerstown-Martinsburg, MD-WV | -0.1% | 370 | pay | |
| Montgomery, AL | -5.1% | 620 | jobs |
Questions
How much does it cost to hire a marketing specialist in Eugene-Springfield, OR?
About $83,252 a year at the median, or $6,938 a month: $64,520 in pay plus about $18,732 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Eugene-Springfield?
The median was $64,520 a year in the May 2025 BLS survey. The 10th percentile was $42,810, the 90th $103,550, and the middle half earned $51,540 to $82,510.
Is Eugene-Springfield cheaper than the rest of Oregon for marketing specialists?
Yes, it costs less: a median of $64,520 against $79,150 statewide. The next area up in Oregon is Medford at $64,580, the next down the Eastern Oregon nonmetro area at $64,250.
How many marketing specialists work in Eugene-Springfield?
BLS counts about 630 in the May 2025 survey. That is 6% of the Oregon total of 11,310. Only Portland-Vancouver has more in Oregon.
Does a marketing specialist cost more than a sales development representative in Eugene-Springfield?
Yes: $4,430 a year more at the median. The medians are $64,520 and $60,090.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.